Senior Events Manager
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Job Description
Senior Events Manager leading strategy and execution of high-impact event programs for Marigold's products. Focusing on pipeline growth, customer engagement, and brand visibility through collaboration and operational excellence.
Responsibilities:
- Develop an annual event plan that supports revenue targets and product priorities while aligning with key GTM strategies.
- In concert with sales, marketing, and executive leadership teams, create KPIs for each event and measure success across attendance, engagement, pipeline generation, influenced revenue, and ROI.
- Lead end-to-end event planning and execution, overseeing logistics, creative concepts, booth design, and cross-functional coordination to deliver standout brand experiences.
- Collaborate with the customer marketing team to incorporate upsell and retention opportunities into event plans.
- Coordinate with the marketing team on pre- and post-event campaigns that create buzz, drive attendance, and nurture leads through tailored follow-up and content experiences.
- Conduct event retrospectives with a detailed analysis of performance metrics that will inform future event strategy and promote continuous improvement in future event planning.
Requirements:
- 5–7 years of experience in event management, field marketing, or event marketing within a B2B SaaS or technology environment.
- Proven ability to lead strategic planning and execution of large-scale, in-person and virtual events, delivering measurable ROI, driving business growth, and elevating brand impact.
- Highly skilled in project and budget management, with a track record of balancing multiple priorities and tight deadlines.
- Strong collaborator with exceptional cross-functional and vendor management skills, fostering alignment across teams and partners.
- Data-driven and detail-oriented, with experience using event and webinar platforms (e.g., Zoom, ON24, WebEx) to track performance and optimize results.
Benefits:
- Competitive benefits including: medical/dental/vision insurance, life/accident/disabilities insurance, supplemental health benefits, FSA, EAP and pet insurance
- Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.
- Paid Volunteer Time
- 401k plan with a company match on your contributions.
- Employee-centric and supportive remote work environment with flexibility.
- Support for life events including paid parental leave
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