Senior Manager, Channel Marketing
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Job Description
Channel Marketing leader managing marketing programs for consumer electronics. Collaborating with sales and retail partners to create revenue-driving marketing strategies.
Responsibilities:
- Lead end-to-end channel marketing programs from concept through execution
- Develop and implement channel-specific strategies
- Build and maintain relationships with key enterprise retail partners
- Negotiate and manage joint marketing funds and promotional calendars
- Collaborate with internal teams to create tailored marketing toolkits
- Own channel marketing budgets and performance metrics
- Conduct competitive benchmarking and market analysis
Requirements:
- 6 – 8 years of progressive channel marketing, trade marketing, or retail account marketing experience
- Proven track record working directly with big-box/enterprise retailers
- Deep knowledge of channel marketing best practices
- Hands-on experience managing marketing budgets and executing nationwide programs
- Strong understanding of consumer electronics retail dynamics
- Exceptional project management skills
- Willingness to travel
Benefits:
- Equal opportunity employer
- Work environment free from discrimination, harassment, and retaliation
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