Senior Manager, Content Strategy
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Job Description
Senior Manager, Content Strategy at Thermo Fisher Scientific engaging customers through strategic content planning and development. Collaborating with marketing teams to establish brand authenticity and market credibility.
Responsibilities:
- Reporting to the Director of Content Strategy, the Senior Manager, Content Strategy is responsible for strategic planning and execution of content designed to engage and nurture customers through buying journey.
- Use content as a strategic lever to shape customer perception, strengthen market credibility, and support commercial objectives by building trust, authority, and long-term brand value.
- Bring big-picture thinking to content strategy, connecting audience insights, business priorities, brand positioning, and campaign goals.
- Translate subject-matter expertise, customer insights and market trends into compelling thought leadership that differentiates the PPD clinical research business.
- Serve as a strategic partner to cross-functional teams, helping the organization think more holistically about content’s role in demand generation.
- Influence stakeholders across marketing and commercial teams to align on content priorities, messaging, and best practices.
- Be a talented writer and editor with experience creating multiple forms of content, including white papers, blogs, ebooks, infographics, videos, etc.
- Understand the difference and relationship between thought leadership and content marketing and their associated activities and messages.
- Develop a deep understanding of customer segments, personas and journeys across the business.
- Be comfortable working with SMEs across the organization to leverage their expertise, insights and capabilities toward meaningful content.
- Experience with and curiosity about AI-assisted workflows.
- Support and advance the organizational content strategy designed to build brand awareness and engage and nurture leads and potential customers.
- Partner across the marketing team to contribute to a holistic, integrated content strategy and development process.
- Work closely with Global Market Development and ABM leads to plug into campaigns and design and draft a universe of content to support objectives.
- Advance data-driven storytelling and creation of foundational thought leadership.
- Support the editorial process for content planning and creation across the enterprise.
- Leverage performance metrics and best practices to optimize content and channels.
- Supports the research and development of content strategy guidance and best practices for all channels by creating content strategy documentation.
- Develop messaging and content narratives that translate brand strategy and support enterprise-wide capabilities.
Requirements:
- 7+ years’ experience in content strategy, planning and development
- BA or BS required (MA/MS a plus); preference for degree in a writing-related field, such as journalism, PR, communications or marketing.
- Prior CRO, life sciences or pharma industry experience a plus
- Conduct tasks correctly with little oversight; able to self-direct and manage large programs independently
- Strong project management, analytical problem-solving and troubleshooting skills
- Excellent editorial judgment and strong storytelling capabilities across channels; able to immediately assimilate directional feedback into future deliverables.
- Excellent relationship management, stakeholder management and executive presentation skills; outstanding oral and written communication and interpersonal skills.
- Proficient at integrating SEO keywords into copy in order to ensure content is optimized for search engines.
- Creative mindset with strong knowledge of current social, web and content development and emerging trends.
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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