Content Marketing Manager
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Job Description
Content Marketing Manager at Parkade developing SEO and engagement strategies for multifamily industry. Owning the content calendar, driving organic traffic, and collaborating with sales and marketing teams.
Responsibilities:
- Own how Parkade educates the multifamily industry.
- Build the full funnel content engine that draws buyers in, holds their attention, and moves them toward a sales conversation.
- Your work will cover SEO content, pillar pages, case studies, newsletters, video scripts, and executive thought leadership.
- Report to the Director of Demand Generation, and collaborate often with brand, product and field marketing, as well as the sales team.
- Set the editorial standard, manage freelancers, and build the content calendar.
- Drive content that impacts organic pipeline and shortens sales cycles because buyers arrive to calls already educated.
Requirements:
- 3 to 6 years in B2B SaaS content marketing.
- You have owned a content calendar and hit pipeline or traffic targets and are familiar with working with Demand Gen campaigns.
- You write quickly, cleanly, and with point of view. You have published work you are proud to put in front of a skeptical buyer.
- You know your way around keyword research, on page SEO, internal linking, and tools like Ahrefs, Semrush, or Clearscope. You have grown organic traffic at a prior company and have the numbers to show for it.
- You tell a story. You know how to interview a customer and turn the transcript into a narrative that a buyer wants to read.
- You have experience partnering closely with Demand Gen or Growth teams to build content that resonates with a specific persona. You understand how to map content and create assets that actually power a demand gen engine.
- You treat content as a pipeline function, not a vanity metric function. You build for MQLs and sourced opportunities, not page views alone.
- You ship on deadline. You manage freelancers without drama. You keep the trains running on 4 to 6 live assets at any time.
- You partner with sales and PMM without getting territorial. You turn AE feedback and customer calls into your next piece.
- You use AI tools to accelerate research, outline drafting, and editing. You know where AI helps and where it produces slop.
Benefits:
- Competitive compensation and an equity stake in Parkade, reflecting the owner mindset you will bring to the role.
- Medical, dental, and vision insurance for you and your family.
- 401k, dependent care FSAs, and pre-tax commuter and parking benefits.
- Flexible PTO. Take the time you need to rest, recharge, or handle life. No set limits. Responsible time off when it works for you and your team.
- Annual company off-site to collaborate, build relationships, and align on big-picture goals, with past destinations including Lake Tahoe, San Diego, and Santa Cruz.
- A small, high caliber team of mission driven builders.
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