Senior Manager, CRO
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Job Description
Senior CRO Manager leading CRO strategy and A/B experimentation across FXTM’s digital trading properties. Improving acquisition funnels, conversion rates, and commercial outcomes through behavioral analytics.
Responsibilities:
- Build and lead a scalable experimentation programme across all FXTM digital properties
- Own the CRO strategy end-to-end, including roadmap definition, tool implementation, experiment governance, and performance impact
- Execute the CRO strategy and experimentation roadmap across acquisition funnels, campaigns, promotions, and core onsite journeys
- Develop, prioritise, and manage A/B and multivariate tests
- Identify optimisation opportunities through funnel analysis, behavioural data, heatmaps, and user research
- Analyse user behaviour, drop-offs, and performance metrics to uncover bottlenecks and commercial opportunities
- Define experiment requirements and brief UX, development, and product teams
- Ensure tracking, QA, and statistical integrity across experiments
- Translate data insights into improvements across design, messaging, and content
- Report findings to senior stakeholders and influence data-backed decision-making
- Select and manage CRO and experimentation tools
Requirements:
- 5+ years’ experience in CRO, experimentation, digital marketing, or web analytics
- Proven experience owning and scaling an experimentation roadmap
- Strong proficiency in Google Analytics (GA4), Google Tag Manager, and A/B testing platforms such as Optimizely, VWO, Webtrends Optimize, or AB Tasty
- Experience working with SQL and structured data analysis is preferred
- Strong understanding of statistical methodology and experimental design
- Deep understanding of user psychology and behavioural drivers in digital environments
- Experience optimising acquisition funnels, landing pages, and commercial journeys
- Strong cross-functional collaboration skills and ability to influence product and marketing stakeholders
Benefits:
- Remote work availability
- Guidance, tools, and easy market access
- Skills development opportunities
- Early responsibility
- Rewarding and fulfilling career
- Equal opportunities employment
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