Lead Funnel Architect – CRO Manager
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Job Description
Lead Funnel Architect building and optimizing Clickfunnels, WebFlow, and Heyflow funnels for PRIMEST, a performance marketing agency. Driving conversion growth through tracking, A/B testing, and data analysis.
Responsibilities:
- Build and implement funnels and landing pages using ClickFunnels, Webflow, and Heyflow
- Plan and conduct A/B tests for landing pages and funnels
- Develop and execute testing plans for the continuous improvement of conversion rates
- Increase conversion rates through data-driven decision-making
- Use and independently implement standard tracking tools and technologies
- Analyze performance metrics and derive optimization measures
- Modify and troubleshoot funnels and landing pages using HTML, CSS, and JavaScript
- Independently implement and customize tracking codes and scripts
- Develop strategic approaches to optimize performance
- Work closely with online marketers, media buyers, developers, and designers
- Communicate test results and optimization strategies
- Support funnel creation through copywriting
- Use automation platforms such as Make, Zapier, and similar tools
Requirements:
- Several years of hands-on experience building and optimizing funnels and landing pages
- In-depth knowledge of ClickFunnels, Webflow, Heyflow, and tracking tools
- Technical understanding of tracking technologies and the ability to implement them independently
- Basic knowledge of HTML, CSS, and JavaScript
- Excellent numerical aptitude and the ability to analyze data to optimize conversion rates
- Ability to maintain a big-picture perspective and make strategic decisions
- A true top performer with 100% commitment to the agency’s tasks and goals
- Excellent written and spoken German
- Basic copywriting skills
- Basic knowledge of automation tools such as Make and Zapier
- Independent and structured working style, ideally suited to remote work
- Willingness to submit an application, résumé, optional portfolio, and a brief description of previous funnel-building experience
Benefits:
- Remote position with flexible working hours
- Attractive base salary with a performance-based variable component
- Collaboration with an experienced and dynamic team of online marketing experts
- Opportunities for personal and professional development within the agency
- Modern tools and resources to support your work
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