Technical Marketing Lead – Growth, Lifecycle, CRO

Posted 5ds ago

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Job Description

Technical Marketing Lead growing Sage Haus’s family-support marketplace through lifecycle, CRM, and CRO. Owning funnel optimization from first visit to subscription.

Responsibilities:

  • Own the demand side of the funnel from website through lifecycle to digital products
  • Audit existing lifecycle and CRM flows
  • Establish a reliable performance baseline
  • Ship fixes with the highest revenue impact
  • Own conversion from first site visit through booked call, attended call, deposit, and subscription
  • Write emails and build automations, flows, and reminder sequences
  • Analyze dashboards and funnel performance
  • Identify and fix friction in landing pages, forms, and booking flows
  • Brief advertising campaigns
  • Collaborate with the VP of Growth Marketing and leadership team
  • Test, learn, prioritize, and deliver iterative improvements
  • Help more families find Sage Haus and create clear, helpful, personal experiences

Requirements:

  • Experience owning a full demand funnel end to end
  • Ability to build automations and flows independently
  • Comfort with Make, Zapier, Flodesk, Klaviyo, or ActiveCampaign
  • Ability to write emails and build reminder sequences
  • Experience optimizing landing pages, forms, and booking flows
  • Ability to analyze data, explain results, and adjust plans accordingly
  • Experience using AI to move faster, solve problems, and learn new skills
  • Ability to prioritize, test, learn, and execute quickly
  • Comfort connecting paid media, sales, content, and SEO
  • Bonus: experience in a two-sided marketplace, subscription/app business, or household services
  • Resume and brief cover letter required

Benefits:

  • Fully remote work environment
  • Flexible schedule with 30–40 hours per week
  • Option to start part-time and build toward full-time
  • Room to ramp up with an agreed ramp-up timeline
  • Ownership and collaboration within a supportive team