Technical Marketing Lead – Growth, Lifecycle, CRO
Posted 5ds ago
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Job Description
Technical Marketing Lead growing Sage Haus’s family-support marketplace through lifecycle, CRM, and CRO. Owning funnel optimization from first visit to subscription.
Responsibilities:
- Own the demand side of the funnel from website through lifecycle to digital products
- Audit existing lifecycle and CRM flows
- Establish a reliable performance baseline
- Ship fixes with the highest revenue impact
- Own conversion from first site visit through booked call, attended call, deposit, and subscription
- Write emails and build automations, flows, and reminder sequences
- Analyze dashboards and funnel performance
- Identify and fix friction in landing pages, forms, and booking flows
- Brief advertising campaigns
- Collaborate with the VP of Growth Marketing and leadership team
- Test, learn, prioritize, and deliver iterative improvements
- Help more families find Sage Haus and create clear, helpful, personal experiences
Requirements:
- Experience owning a full demand funnel end to end
- Ability to build automations and flows independently
- Comfort with Make, Zapier, Flodesk, Klaviyo, or ActiveCampaign
- Ability to write emails and build reminder sequences
- Experience optimizing landing pages, forms, and booking flows
- Ability to analyze data, explain results, and adjust plans accordingly
- Experience using AI to move faster, solve problems, and learn new skills
- Ability to prioritize, test, learn, and execute quickly
- Comfort connecting paid media, sales, content, and SEO
- Bonus: experience in a two-sided marketplace, subscription/app business, or household services
- Resume and brief cover letter required
Benefits:
- Fully remote work environment
- Flexible schedule with 30–40 hours per week
- Option to start part-time and build toward full-time
- Room to ramp up with an agreed ramp-up timeline
- Ownership and collaboration within a supportive team
















