CRO Specialist
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Job Description
CRO Specialist running A/B and multivariate testing for Seeking.com, the world’s largest premium dating platform. Turning cross-channel experiment results into growth recommendations and roadmap decisions.
Responsibilities:
- Own and maintain a rolling testing roadmap and hypothesis backlog across paid media, email/lifecycle, landing pages, onboarding, paywall, and creative
- Prioritize experiments using a clear framework such as ICE or PIE
- Maintain visibility into current tests, learnings, and next steps, and communicate updates weekly
- Set and maintain testing velocity with concurrent, non-interfering experiments
- Design and launch A/B, multivariate, holdout, and geo-based experiments with proper controls, sample sizes, and success metrics
- Set up and QA tests directly in the experimentation platform
- Partner with Data & Analytics and Engineering on tracking, event instrumentation, and attribution
- Define primary, secondary, and guardrail metrics for every test
- Analyze results using GA4, experimentation platforms, and warehouse data
- Deliver structured recommendations to ship, iterate, or stop each completed test
- Translate winning results into channel-specific actions for Paid Media, Lifecycle/CRM, Product, and Creative
- Present findings to cross-functional stakeholders in clear, non-technical narratives
- Synthesize learnings across channels and coordinate overlapping tests
- Maintain a searchable testing-results repository
- Champion a test-and-learn culture through readouts, workshops, and testing standards
- For the senior level, own strategy, set standards, drive the roadmap, defend prioritization decisions, mentor, and review test design and results
Requirements:
- Hands-on experience running A/B or multivariate tests in a marketing or growth context
- Fluency with at least one experimentation platform such as Optimizely, VWO, Statsig, Convert, AB Tasty, Eppo, or LaunchDarkly
- Working knowledge of experimental design, control/treatment setup, sample sizing, statistical significance, and validity threats
- Strong analytical fluency with GA4, testing-platform dashboards, and Excel/Sheets
- Ability to audit testing programs, identify misdesigns, and ship properly instrumented experiments
- Strong written and verbal communication skills
- Daily working fluency with AI tools such as ChatGPT, Claude, Cursor, or comparable tools
- Strong execution, QA, naming, and documentation discipline
- CRO Specialist: 2–4 years of hands-on experience in CRO, growth marketing, experimentation, or analytical marketing
- CRO Specialist: track record designing and shipping tests in at least one channel, with measurable results
- Senior CRO Specialist: 5–8+ years of hands-on experience in CRO, experimentation, or growth marketing
- Senior CRO Specialist: proven experimentation experience across at least two channels with measurable business impact
- Senior CRO Specialist: comfort with SQL or warehouse analysis
- Senior CRO Specialist: ability to own strategy, set standards, drive the roadmap, defend prioritization decisions, and mentor/review
- Preferred: consumer subscription, marketplace, or dating/social platform experience
- Preferred: Bayesian methods, multi-armed bandits, or adaptive experimentation
- Preferred: behavioral economics or consumer psychology background
- Preferred: company-wide experimentation program experience
- Preferred: AI personalization or recommendation-system experimentation
- Bachelor's degree in a relevant field or equivalent track record of shipping rigorous tests is listed under Preferred Qualifications
Benefits:
- Health, dental, and vision insurance
- 401(k)
- Standard benefits package
- Fully remote work within the US
- Direct exposure to the Director, CMO, and Co-CEOs from day one
- Clear growth path as testing scope, channel ownership, and program maturity expand
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