Funnel Conversion Lead, CRO
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Job Description
Funnel Conversion Lead optimizing country-specific Meta-to-sale funnels for AIOS, a global AI healthcare company. Leading experimentation squads to scale international GLP-1 growth.
Responsibilities:
- Own end-to-end website conversion rate from Meta ads in a specific country
- Develop deep understanding of target customers and country-specific conversion behavior
- Generate, prioritize, and formulate macro and micro experiment hypotheses
- Lead execution and rapid, high-quality shipping of tests through a Product Squad of one engineer and one designer
- Own the testing process from idea through hypothesis, test, result, learning, and iteration
- Manage the specific country's landing pages, quiz, and checkout
- Measure important metrics and use results to guide future testing
- Improve experimentation and analytics tooling independently
- Lead international growth efforts by improving funnel conversion and enabling increased Meta spend
- Work closely with the existing Funnel Conversion Lead, Head of Performance, CEO, design, and engineering
- Report to the Head of Performance
- Operate daily in a hands-on experimentation role using tools including Omniconvert, PostHog, and Hex
Requirements:
- 4+ years running a high volume (more than hundreds) of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments
- Experience understanding target customers and country-specific GLP-1 market dynamics
- Experience creating precise hypotheses and prioritizing macro and micro experiments
- Hands-on ownership of end-to-end testing from ideation and setup through QA and readouts
- Experience with customer insights, session data, market research, and funnel performance analysis
- Understanding of ad-to-landing-page handoff and how funnel conversion interacts with paid efficiency, including CPL, CAC, quality score, and landing-page experience
- Strong analytics and ability to analyze segments and user behavior
- Familiarity with Omniconvert, PostHog, and Hex, while remaining tool-agnostic
- Comfortable with design principles and wireframing
- Sufficiently technical to work with code and turn ideas into pixels
- Ability to lead a Product Squad consisting of one software engineer and one web designer
- Ability to work mostly asynchronously in a chosen timezone while being available until midday Pacific Time most weekdays
- Willingness to work long days, weekends, and a default 50–60 hour workweek
- Strong consumer experience judgment and funnel literacy
Benefits:
- Comprehensive medical insurance (if appropriate)
- Fully remote work
- Personal development budget for books, courses, and coaching
- Personal wellness budget for gym and health apps
- Free membership with a clinic offering GLP-1s
- Free biweekly health coaching
- Free biweekly work coaching
- MacBook and work-from-home equipment provided as needed
- Early stage equity
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