Senior Growth Manager, Web Experience, CRO
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Job Description
Senior Growth Manager improving website conversion, CRO, and enrollment experiences. Driving digital acquisition for Rhythm, a renewable energy and technology company.
Responsibilities:
- Own the website optimization roadmap, focusing on conversion, enrollments, and customer acquisition efficiency
- Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences
- Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities
- Implement website updates, landing pages, and optimization using CMS and modern web tools
- Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration
- Design and evaluate experiments across messaging, CTAs, forms, landing pages, and enrollment flows
- Use GA4, Google Tag Manager, BigQuery, and behavioral analytics to understand performance and identify opportunities
- Partner with Analytics and Engineering to improve event tracking, attribution, and experimentation measurement
- Identify and prioritize improvements to site speed, mobile usability, Core Web Vitals, and technical website performance
- Partner with SEO teams and agencies to improve site architecture, technical SEO, and visibility across traditional and AI-powered search
- Collaborate with Paid Media teams to optimize campaign landing pages and improve acquisition economics
- Leverage AI and automation to accelerate analysis, prototyping, testing, and execution
- Partner with Growth, Design, Engineering, Analytics, and external agencies to ship improvements
- Prioritize initiatives based on expected business impact, effort, and available resources
- Establish performance metrics and communicate experiment results, recommendations, and business impact to Marketing leadership
Requirements:
- 7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline
- Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue
- Strong hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles
- Proficiency with GA4, Google Tag Manager, and web analytics
- Experience with SQL, BigQuery, or similar tools
- Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently
- Working knowledge of HTML, CSS, JavaScript, and technical SEO
- Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar
- Strong analytical skills and commercial judgment
- Ability to prioritize initiatives based on measurable business impact
- Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution
- Proactive, hands-on approach with strong cross-functional collaboration and communication skills
- Experience in consumer subscriptions, fintech, insurance, telecom, energy, marketplaces, or similar industries is nice to have
- Experience optimizing multi-step purchase, quote, qualification, or enrollment funnels is nice to have
- Experience working in lean teams and personally implementing improvements is nice to have
Benefits:
- Performance-based rewards
- Paid vacation
- Comprehensive benefits
- Professional development opportunities
- Meaningful ownership of a critical growth channel
- Hands-on impact on what gets built, tested, and launched
- Cross-functional collaboration with Growth, Product, Design, Engineering, Analytics, and Marketing
- Friendly, transparent, collaborative, and innovative culture
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