Head of Funnel Conversion, CRO
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Job Description
Head of Funnel Conversion optimizing Meta-to-sale funnels for AIOS, a global AI healthcare company. Leading country squads and scaling conversion experiments across international markets.
Responsibilities:
- Own end-to-end website conversion rate from Meta ads across all countries
- Manage the rapidly expanding Funnel Conversion team of country-specific product squads
- Guide Funnel Conversion Leads in understanding target customers in their countries
- Direct macro and micro experiment ideation, prioritization, hypothesis development, execution, measurement, and learning
- Hold Leads accountable for country-specific landing pages, quizzes, and checkout experiences
- Run product squads consisting of a Funnel Conversion Lead, Engineer, and Designer per country
- Improve funnel conversion tooling
- Collaborate with design and engineering to ship high-quality tests rapidly
- Report directly to the CEO and manage the existing Funnel Conversion Lead
- Scale Meta spend globally across multiple countries through improved funnel performance
Requirements:
- 5+ years leading and running a high volume of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments
- Experience personally owning end-to-end testing from ideation and setup through QA and readouts
- Strong understanding of consumer behavior and consumer experience
- Understanding of ad-to-landing-page handoff and paid efficiency metrics including CPL, CAC, quality score, and landing-page experience
- Strong analytics skills and ability to analyze segments and behavior
- Comfortable with design principles and wireframing
- Sufficiently technical to work with code and turn ideas into pixels
- Ability to lead high-performing teams and manage country-specific product squads
- Strategic ability to balance detailed execution with high-level direction
- Highly organized, resourceful, autonomous, and able to manage multiple projects concurrently
- Experience with or willingness to work in Omniconvert, PostHog, and Hex
- Availability to work long days, weekends, and the default 50–60 hour workweek
- Ability to work until midday Pacific Time most weekdays
Benefits:
- Early stage equity up to 0.3%
- Comprehensive medical insurance (if appropriate)
- Fully remote work
- Personal development budget for books, courses, and coaching
- Personal wellness budget for gym and health apps
- Free membership with a clinic offering GLP-1s
- Free biweekly health coaching
- Free biweekly work coaching
- MacBook and work-from-home equipment provided as needed
- Opportunity to shape the company culture
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