Senior Manager, Customer Marketing
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Job Description
Senior Manager of Customer Marketing at G2 leading customer lifecycle marketing programs. Responsible for driving engagement, retention, and advocacy among customers through data-driven strategies.
Responsibilities:
- Own and evolve customer lifecycle marketing programs—from onboarding and education to engagement and advocacy.
- Develop and execute integrated, data-driven programs that deepen product adoption, strengthen retention, and foster long-term customer advocacy.
- Execute campaigns aligned with lifecycle strategy to drive engagement, satisfaction, retention, and advocacy among customers.
- Partner with cross-functional teams to launch and optimize multi-channel campaigns.
- Manage a team of 3 individual contributors to ensure effective execution of customer marketing initiatives and individual growth.
- Track campaign performance and collect customer feedback to measure program impact, optimize initiatives, and demonstrate ROI.
Requirements:
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Experience: At least 8 years in customer experience, marketing, or related fields, with 5+ years in leadership roles managing multi-disciplinary teams in technology, SaaS, or marketplaces.
- Skills:
- Demonstrated success designing and executing customer marketing programs.
- Strong leadership, team management, and coaching ability.
- Deep expertise in customer lifecycle and high-impact communications.
- Proven track record operationalizing and measuring customer programs.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency with data analytics and customer feedback platforms.
- Travel: Willingness to travel for customer events, conferences, and team meetings.
Benefits:
- Offers Equity
- Offers Bonus
- Flexible work
- Ample parental leave
- Unlimited PTO
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