Senior Manager – Omnichannel Marketing, Cardiovascular
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Job Description
Senior Manager of Omnichannel Marketing supporting CV/Repatha initiatives at Amgen. Leading strategic marketing strategies to improve patient engagement and optimize digital presence.
Responsibilities:
- The Senior Manager, CV / Repatha Omnichannel Marketing will support the CV / Repatha omnichannel team.
- Help CV / Repatha move from channel-by-channel execution to a more audience-first, signal-informed, content-enabled, and measurable omnichannel operating model.
- Partner across brand, Cardiovascular Specialist (CSS), Primary Care Provider (PCP), Global Commercial Capabilities and Innovation (GCCI), Medical, Legal, Regulatory, Compliance, Privacy, Analytics, Technology, Field, agency, and enterprise platform teams.
- Translate approved strategy, customer insights, content needs, engagement signals, and enterprise capabilities into practical business action.
- Define what signal matters, what approved content is needed, which route should respond, and what should scale, stop, or be optimized.
- Help build a scalable content supply model that moves CV / Repatha from one-off asset development to quarterly Job Initiation Briefs (JIBs).
- Help CV / Repatha become more findable, credible, and useful across traditional search, AI search, answer engines.
Requirements:
- Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience
- OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience
- OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience
- OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience
- OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience.
Benefits:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible.
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