Strategic Communications Manager
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Job Description
Strategic Communications Manager shaping integrated campaigns, content and reputation activity for Biffa’s waste and recycling business. Home-based role supporting corporate and divisional priorities.
Responsibilities:
- Own the annual strategic communications planning process and calendar, aligning communications activity with business strategy, commercial objectives and corporate priorities
- Act as the strategic communications business partner for Corporate Affairs, Divisional Marketing teams and Internal Communications Business Partners
- Develop communication campaigns including audience segmentation, messaging frameworks, channel strategies, campaign objectives and measurement approaches
- Coordinate activity across earned media, thought leadership, organic social media, executive profiling, stakeholder engagement and community activity
- Establish and manage the strategic communications editorial pipeline from ideation through execution on a monthly and weekly basis
- Coordinate Press & Media, Social Executive and Community Executive activities with Digital and Content Marketing teams across divisions
- Ensure a structured programme of stories, campaigns and content opportunities aligned to key business priorities
- Ensure consistency of messaging, positioning and storytelling while maintaining flexibility for divisional and regional requirements
- Use data, insight and performance measurement to improve effectiveness and focus resources on valuable activity
- Report directly to the Head of Strategic Communications
Requirements:
- Degree-level education or equivalent professional experience in communications, marketing, public affairs, journalism or a related discipline
- Significant experience in strategic communications, corporate affairs, communications planning or integrated marketing communications
- Proven experience developing and delivering integrated strategic communications plans and campaigns
- Experience operating within a complex matrix organisation with multiple stakeholders
- Experience working across earned, owned and social media channels
- Experience collaborating with senior leaders, subject matter experts and cross-functional teams
- Understanding of SEO, digital marketing and content optimisation principles
- Use of PowerPoint design and Excel
- Comfortable with planning tools such as Click Up
Benefits:
- Home based working arrangement
- Occasional travel
- 37.5 hours per week, Monday-Friday, with occasional flexibility required
- Career opportunities described as rewarding and challenging
- Commitment to diversity and equality in the working environment
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