Senior Marketing Manager
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Job Description
Senior Marketing Manager focusing on B2C growth initiatives and strategic marketing campaigns at Sketchy. Collaborating across multiple channels to enhance learning in healthcare.
Responsibilities:
- Own B2C growth across paid, lifecycle, ambassador, organic, and event channels.
- Prioritize high-impact initiatives and build sustainable acquisition and retention engines within healthcare student communities.
- Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
- Manage budgets with clear ROI accountability.
- Develop differentiated positioning for med, NP, and PA students.
- Translate product features into compelling value propositions and marketing assets.
- Own onboarding, engagement, and retention campaigns across email and in-app channels.
- Build and optimize automated lifecycle flows.
- Execute student-facing events and conference activations.
- Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
- Track performance across channels and make data-driven investment decisions.
- Partner with product and content teams to align messaging and share user insights.
- Manage vendors and communicate results clearly across teams.
Requirements:
- 4–7 years of marketing experience with demonstrated success in growth/performance marketing for consumer products.
- Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.
- Experience with lifecycle/email marketing and marketing automation.
- Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).
- Strong product intuition and experience partnering closely with product teams.
- Ability to develop differentiated messaging for distinct audience segments.
- Strong analytical skills; comfortable working in Google Analytics and evaluating CAC, LTV, and funnel metrics.
- Excellent writing and communication skills across formats (ads, emails, landing pages, decks).
- Self-starter mentality with strong ownership and comfort building processes from scratch.
- Ability to operate effectively in ambiguity and a fast-changing startup environment.
Benefits:
- Remote First - Make a difference from wherever you want to work.
- Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
- 100% Individual Health Coverage - We got you covered!
- Equity - From day one, you’ll have a stake in our future growth.
- 401(k) - We support your financial future with up to 5% matching.
- Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
- Annual Work Anniversary Stipend
- Monthly Wifi & Phone Reimbursement
- Short Term & Long Term Disability
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