Senior Marketing Manager
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Job Description
Senior Marketing Manager to lead integrated marketing plans for a SaaS company in life sciences, focusing on demand generation and engagement with professionals.
Responsibilities:
- partner with the CMO to develop and execute integrated marketing plans
- collaborate with the CMO to define and manage marketing KPIs
- lead the planning, execution, and optimization of integrated campaigns
- manage and optimize SEO performance
- monitor and refine ICP persona segmentation
- develop and contribute to long- and short-form content
- track, report, and analyze campaign and SEO performance
- translate performance data into actionable recommendations
- partner with internal and external teams to support events
Requirements:
- 7+ years of demonstrated B2B SaaS marketing experience
- strong proficiency in campaign development and management
- content strategy and development
- demand generation, thought leadership, and SEO
- strong experience with HubSpot, Google Analytics, and enterprise SEO tools
- ability to perform accurate data analysis and recommend enhancements
- success using AI productivity tools
- 4+ years’ recent experience with WordPress
- exceptional ability to develop data-informed messaging
- exceptional verbal and written communication skills
- strong attention to detail and ability to manage multiple projects
Benefits:
- unlimited PTO
- funded health benefits, including dental and medical
- access to learning and development resources
- dedicated tools-down time for personal growth
- extra week of paid leave in New Zealand
- time off over Christmas and your birthday off
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