Senior Media Buyer
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Job Description
Senior Media Buyer managing large-scale paid media campaigns for telehealth brands. Driving customer growth while maintaining profitability and efficiency targets across distinct products and funnels.
Responsibilities:
- Own the execution and optimization of large-scale paid media campaigns and additional growth channels.
- Allocate and manage significant ad budgets with a focus on sustainable scaling and efficiency.
- Develop structured testing roadmaps across creative, audiences, offers, and landing pages.
- Continuously optimize toward ROAS, MER, CAC, and overall acquisition efficiency targets.
- Design and maintain advanced campaign structures and audience segmentation strategies.
- Implement rigorous creative testing frameworks and performance iteration cycles.
- Identify performance bottlenecks across the funnel and drive actionable optimizations.
- Use third-party tracking systems and reporting tools to guide data-driven decision-making.
- Manage and optimize campaigns across Google Ads, TikTok, Pinterest, X (Twitter), Native (Taboola/Outbrain), CTV, and Linear TV.
- Evaluate channel expansion opportunities based on performance data and scalability potential.
- Partner closely with designers, editors, and copywriters to brief and iterate high-performing creative.
- Apply strong understanding of ad psychology and offer positioning to drive conversion improvements.
- Contribute to landing page CRO strategy and structured A/B testing initiatives.
- Analyze performance trends to identify growth drivers and scaling opportunities.
- Translate data insights into clear, actionable optimization plans.
- Stay ahead of platform updates, algorithm shifts, and evolving media buying best practices.
Requirements:
- 5+ years of proven experience managing large-scale paid media campaigns across multiple platforms.
- Demonstrated success scaling ad accounts to 7- or 8-figure annual spend while maintaining efficient ROAS, MER, and CAC.
- Deep expertise in Meta Ads (Facebook & Instagram).
- Advanced knowledge of campaign structure, audience segmentation, and creative testing frameworks.
- Strong analytical ability and experience using third-party tracking and reporting tools.
- Proven experience managing and optimizing across Google Ads, TikTok, Pinterest, X, Native, CTV, and Linear TV.
- Strong understanding of creative strategy, ad psychology, and performance-driven creative iteration.
- Experience optimizing both e-commerce and lead generation funnels.
- Excellent communication and cross-functional collaboration skills.
- Self-starter mindset with a strong bias toward testing, iteration, and continuous improvement.
Benefits:
- Flexible working hours
- Work wherever you choose.
- Unlimited Paid Time off
- Paid non-working holidays per country of residence.
- Fun and casual work environment.
- We are a diverse, global team!
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