Senior Partner Marketing Manager – Alliances
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Partner Marketing Manager at 1Password leading AWS marketing strategy and execution for technology alliances. Building integrated campaigns to drive awareness, pipeline, and revenue contributions.
Responsibilities:
- Own the global marketing strategy and joint go-to-market planning for AWS and priority technology alliance partners
- Build and execute integrated co-marketing campaigns including digital programs, events, content, webinars, marketplace initiatives, and field activation
- Partner closely with AWS Alliance Managers and partner marketing counterparts to align on shared growth objectives
- Drive measurable pipeline and revenue contribution through partner-sourced and partner-influenced initiatives
- Manage AWS Marketplace marketing initiatives, including co-sell readiness, campaign development, and performance tracking
- Develop joint messaging and value propositions in partnership with Product Marketing
- Enable Sales and Field teams with partner-focused assets, campaigns, and activation toolkits
- Track, report, and communicate performance metrics, pipeline impact, and ROI to stakeholders and executive leadership
- Manage co-marketing budgets and MDF funds to maximize return on investment
- Identify new opportunities within the AWS ecosystem (e.g., ISVs, marketplace promotions, industry campaigns) to expand reach and impact
Requirements:
- 6+ years of experience in B2B marketing, with at least 3+ years focused on partner or alliance marketing
- Proven experience working with AWS and/or hyperscaler ecosystems
- Strong understanding of cloud marketplaces, co-sell programs, and ecosystem GTM motions
- Demonstrated ability to drive measurable pipeline and revenue impact
- Experience building and executing integrated marketing campaigns across digital and field channels
- Strong cross-functional collaboration skills with Sales, Product Marketing, Demand Gen, and Alliances
- Excellent project management and stakeholder management capabilities
- Analytical mindset with experience tracking campaign performance and optimizing based on data
- Exceptional written and verbal communication skills
- Experience in cybersecurity or SaaS
- Familiarity with AWS Partner Network (APN) programs and funding mechanisms
- Experience managing global or multi-region campaigns
Benefits:
- immediate participation in 1Password's benefits program (health, dental, 401k and many others)
- utilization of our generous paid time off
- an equity grant
- participation in our incentive programs
Similar Jobs
Staff Advanced Analyst, Marketing
Advanced Analyst in Marketing joining dynamic team to drive impactful data analysis for tech client. Leading analytics for guest engagement campaigns and experiments.
Marketing Manager
Marketing Manager at CRB Cunninghams overseeing lead generation and marketing campaigns. Focusing on B2B marketing within the UK education sector to promote cashless solutions.
Marketing Lead – EMEA
EMEA Marketing Lead managing events and partner marketing for ecommerce intelligence platform. Adapting US marketing strategies for EMEA audiences with a focus on engagement and pipeline contribution.
Partnership Marketing Manager
Partnership Marketing Manager at Fieldguide, building partner marketing programs from the ground up in a remote-first SaaS company. Focused on strategic planning and partner enablement.
Marketing Manager
Marketing Manager at Blindside Networks responsible for driving growth for BigBlueButton. Leading demand generation efforts while ensuring effective market positioning and campaign optimization.
Associate Director, Digital Acquisition Marketing
Associate Director of Digital Acquisition Marketing leading growth strategies in Texas. Focusing on acquisition channels for individual and family plans and commercial clinic volume.
Telemarketing Representative
Telemarketing Representative contributing to sales of Henry Schein products through outbound calls and inbound lead handling. Sales-driven role requiring strong communication and multitasking skills.
Director, Omnichannel Marketing
Director of Omnichannel Marketing at Crinetics, a pharmaceutical company, designing and executing marketing strategies for patient engagement. Leading cross-channel campaigns while ensuring compliance with regulations.
Director of Regional Marketing – N. America
Director of Regional Marketing managing field marketing and events for nCino. Leading a team to drive measurable pipeline contribution and revenue impact in the North American market.
Marketing Automation Analyst
Marketing Automation Analyst supporting email marketing initiatives through Salesforce Marketing Cloud at CLEAResult. Focused on building, deploying, and analyzing email campaigns.
Asesor de Ventas - Entel Remarketing
Teleoperador de televentas remarketing en Entel manejando portabilidad de operadoras. Ventas y seguimiento de servicio con enfoque al cliente.
Senior Solution Marketing Manager
Senior Solution Marketing Manager driving solution positioning and storytelling in AI for enterprise clients. Translating technical capabilities into business value and revenue-driving materials.
Design and Marketing Specialist
Design & Marketing Specialist developing visually compelling marketing materials for CaRMS. Collaborating on brand-aligned communications and managing digital marketing assets.
Marketing Manager
Marketing Manager with Lemio creating and executing content and community-building strategies for a tech startup. Collaborating directly with founders on impactful projects promoting mental health awareness.
Marketing Manager
Marketing Manager at New Law Business Model managing high-converting funnels for events and social communities. Focused on leveraging AI to generate qualified leads for 800+ members.
Senior Director, Agent Workforce Cloud
Senior Director driving market expansion of Calix SaaS solutions in product marketing. Collaborating with teams to establish strategic offer positioning and customer engagement.
Senior Proposal and Marketing Coordinator
Proposal Coordinator managing RFQ/RFP submissions for NORESCO, part of Carrier Global Corporation. Leading proposal execution and crafting compelling narratives for sustainability projects.
Marketing Intern
Marketing Intern at LEAP Legal Software supporting email campaigns and social media in a dynamic LegalTech environment. Opportunity to learn about the legal software industry through hands-on experience.
Associate Channel Marketing Manager
Associate Channel Marketing Manager at Jacuzzi, focusing on dealer outreach and supporting sales tools. Developing marketing strategies to boost product sales and brand loyalty within dealer networks.
Field Marketing Specialist
Field Marketing Specialist executing targeted marketing strategies and organizing trade shows for a healthcare imaging company. Collaborating with sales and regional marketing to generate leads and improve sales success.