Senior Partner Marketing Manager
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Job Description
Senior Partner Marketing Manager driving partner-sourced and influenced pipeline through scalable programs at Tines. Focused on turning partner ecosystem into a repeatable growth engine.
Responsibilities:
- Own the partner demand generation motion, with clear accountability for sourced and influenced pipeline
- Design and execute integrated partner campaigns across digital channels (email, paid, social, webinars, partner syndication, etc.)
- Personally run high-impact programs with strategic technology and cloud partners, while enabling scale across the long-tail ecosystem
- Translate partner opportunities into clear campaign strategies, plays, and execution plans
- Embed partner voices, content, and co-marketing opportunities into existing marketing programs to amplify reach and pipeline impact.
- Partner closely with Partnerships, Partner Programs, and Partner Ops to prioritize partners based on pipeline potential and GTM alignment
- Support deep, enterprise-level co-selling motions with select strategic partners while enabling scalable programs for hundreds of technology integrations
- Plug into channel and reseller programs where appropriate, without duplicating Field or Channel Marketing ownership
- Build strong relationships with counterparts at strategic partners to plan, execute, and scale high-impact co-marketing initiatives.
- Own partner marketing execution with cloud providers (e.g., AWS), including MDF planning, activation, and performance tracking
- Ensure MDF is deployed against scalable, pipeline-driven programs rather than one-off activity
- Maintain clear accountability for spend, ROI, and partner impact
- Act as the connective layer between Partner Product Marketing, Enablement, Demand Gen, Field Marketing, and Brand
- Translate partner positioning and solution narratives into campaign-ready messaging and assets
- Improve the quality, consistency, and effectiveness of partner marketing across the org even where you’re not the direct executor
- Own reporting for partner demand programs, including leads, MQLs, pipeline, and ROI
- Establish clear performance benchmarks and feedback loops to continuously improve partner campaigns
- Bring structure, prioritization, and clarity to a high-volume, high-potential ecosystem
Requirements:
- 6–8+ years in partner marketing, ecosystem marketing, or demand generation in enterprise B2B SaaS
- Proven experience running partner demand generation programs that drive measurable pipeline
- Strong background working with technology and cloud alliances; experience with AWS and MDF is a plus
- Demand-gen mindset with comfort owning programs end-to-end from strategy through execution
- Experience operating within large partner ecosystems, balancing depth with scale
- Ability to influence without formal authority across Partnerships, Product Marketing, Enablement, and Field
- Clear, concise communicator who can simplify complex partner stories for internal teams and external audiences
- Highly organized operator who thrives in fast-moving, ambiguous environments
- Curious about AI, security, and how modern ecosystems drive enterprise GTM.
Benefits:
- Equity
- Remote work options
- Professional development opportunities
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