Senior Partner Marketing Manager
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Job Description
Senior Partner Marketing Manager focusing on partner marketing within B2B SaaS. Creating toolkits, executing campaigns, and leading partner events in a remote capacity.
Responsibilities:
- Create "To-Partner" toolkits, playbooks, and sales enablement materials that empower partner sales teams to effectively pitch Teleport to their customers.
- Serve as the marketing lead for our Channel and Alliance managers, aligning marketing spend with territory goals to accelerate late-stage deals through partner influence.
- Lead the strategy and execution of "With-Partner" marketing campaigns, including joint webinars, co-branded content, and digital demand generation designed to drive pipeline for both Teleport and our partners.
- Identify and execute partner events and activations. This includes securing speaking slots in partner theaters, organizing high-touch networking events, and managing joint sponsorships.
- Collaborate with the Global Campaigns and Product Marketing teams to ensure partner messaging is woven into our core narrative, specifically targeting the "Developer to Decision-Maker" journey.
- Collaborate on the end-to-end partner journey, from onboarding new technology partners to optimizing long-term co-marketing ROI.
- Track, analyze, and report on the impact of partner programs. You will own the metrics for partner-sourced and partner-influenced pipeline, iterating on tactics based on data-driven insights.
Requirements:
- 8+ years of experience in partner marketing within the B2B SaaS space.
- Proven track record of working with channel partners/resellers and major cloud providers like (AWS, GCP, Azure) or security/infrastructure technology partners.
- Background: In cybersecurity and knowledge of industry.
- The "Tradeshow" Mindset: You understand that events are about density and trust. You have experience managing logistics and high-stakes networking environments.
- Exceptional ability to manage multiple stakeholders (internal and external) and meet deadlines.
- Hands-on proficiency with Salesforce and marketing automation (HubSpot/Marketo). Experience with PRM (Partner Relationship Management) tools is a plus.
- You can translate deep technical concepts into value-driven stories for both business and technical audiences.
- Willingness to travel (up to 30%) to key partner hubs and major industry events.
Benefits:
- Extensive health coverage
- Annual expense budget
- Rest & recovery policies that maximize leave and your ability to recharge
- Investment in your future with retirement savings plans
- Equity in a US $1.1-bn business
- Professional development opportunities
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