Senior Performance Marketing Manager – Emerging Product
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Job Description
Senior Performance Marketing Manager at Upstart focusing on HELOC media buying across various channels. Leading digital media strategies to drive customer acquisition and growth.
Responsibilities:
- Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels, managing strategy, execution, and optimization end to end.
- Build Upstart’s HELOC performance marketing engine from the ground up, establishing channel strategy, testing frameworks, and best practices in a zero-to-one environment.
- Drive efficient, incremental customer acquisition by continuously optimizing bids, budgets, audiences, and creative to hit volume, CPA, and ROI targets.
- Design and run rigorous experimentation programs across keywords, audiences, creatives, and formats to unlock scalable growth opportunities and new channels.
- Manage and forecast significant media budgets, balancing growth and efficiency while adapting quickly to performance trends and market dynamics.
Requirements:
- 7+ years of experience in performance marketing or digital media buying, with a strong focus on SEM and additional experience across paid social and/or display.
- Proven track record of owning large-scale acquisition programs, managing significant monthly budgets, and driving measurable growth against CPA, ROI, and volume targets.
- Deep hands-on expertise in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization.
- Strong analytical skills, with the ability to interpret performance data, design experiments, and make data-driven decisions in ambiguous environments.
- Ability to thrive in a fast-paced, high-growth environment where adaptability and problem-solving are key
Benefits:
- Competitive Compensation (base + bonus & equity)
- Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
- 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
- Employee Stock Purchase Plan (ESPP)
- Life and disability insurance
- Generous holiday, vacation, sick and safety leave
- Supportive parental, family care, and military leave programs
- Annual wellness, technology & ergonomic reimbursement programs
- Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
- Catered lunches + snacks & drinks when working in offices
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