Demand Generation Manager
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Job Description
Demand Generation Manager focusing on B2B growth marketing for US startups with Latin American Executive Assistants. Building pipeline and optimizing performance in a fast-paced, execution-focused environment.
Responsibilities:
- Build marketing-generated pipeline for the sales team - focusing on qualified opportunities, not just lead volume
- Execute and iterate on the demand generation strategy through campaigns, experiments, and funnel initiatives
- Plan, launch, and optimize multi-channel campaigns (LinkedIn, email, paid, etc.) to drive pipeline volume and quality
- Own conversion rate optimization across the funnel (website, landing pages, demo flows)
- Analyze the buyer journey and identify drop-offs from traffic → lead → meeting → pipeline
- Build and improve commercial / high-intent pages that drive conversion (not just educational content)
- Track, analyze, and report on demand generation performance to drive better outcomes
- Use funnel metrics to model performance and guide decisions (inputs → outputs)
Requirements:
- 5–7 years in B2B growth marketing / demand generation
- Proven experience generating pipeline for US / North American markets
- Experience in mid-market / enterprise environments (50k+ ACV)
- Strong experience in pipeline generation and funnel-building (not just traffic or leads)
- Strong experience in conversion rate optimization (CRO)
- Comfortable executing across multiple channels (LinkedIn, email, paid, etc.)
- Experience working closely with Sales on lead quality and conversion
- Strong analytical skills — able to model funnel performance and pipeline outcomes
- Familiar with CRM tools (HubSpot preferred)
Benefits:
- A company driven by a real social mission
- A culture built around growth, empowerment, and well-being
- 100% remote, forever
- Continuous development through feedback, performance reviews, and growth opportunities
- Work-life balance: fixed schedules, no overtime, weekends off
- Competitive pay: raises every 6 months + performance bonuses
- Global health insurance: medical, dental, vision, mental health, and routine care
- Paid holidays, vacation, sick days, and family care days
- Family-friendly benefits: parental leave and flexible parent policies
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