Senior Demand Generation Manager
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Job Description
Demand Generation Manager at Workday driving global demand programs for pipeline contribution. Leading multi-channel integrated campaigns while collaborating with sales and marketing teams for measurable impact.
Responsibilities:
- Own pipeline contribution targets for demand programs across assigned regions and segments; track and report pipeline influence weekly
- Lead email, media, paid programs: demand multi-channel integrated, for reporting) optimization, launch, build, (strategy, lifecycle campaign)
- Own planning and execution of all assigned webinars and field events from kickoff through post-event nurture, with stakeholder check-ins established 8–12 weeks in advance
- Deliver weekly demand generation performance summaries and maintain a live dashboard tracking campaign KPIs: impressions, MQLs, pipeline influenced, conversion rates
- Maintain a proactive communication cadence with regional counterparts (EMEA, APJ, AMER) and serve as the demand generation point of contact for the sales organization content syndication, webinars, ABX
Requirements:
- 8+ years of experience with demand generation and campaign strategy
- 8+ years of experience in revenue tracking MQL-to-pipeline conversion, reporting on funnel metrics, and surfacing insights proactively
- Extensive experience in end-to-end ownership of webinars and field events, with structured planning 8–12 weeks out
- Proficiency in campaign execution and data hygiene across marketing platforms
- Experience in strategic planning and campaign planning aligned to business priorities across quarters
- Experience reviewing campaign performance data to optimize programs and recommend changes tied to pipeline outcomes
Benefits:
- Flexible work arrangements
- Professional development opportunities
- Workday Bonus Plan or role-specific commission/bonus
- Annual refresh stock grants
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