Direct Response Copywriter – Performance Marketing, Funnels
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Job Description
Direct Response Copywriter at Evolve Digital working remotely on converting landing pages and marketing funnels. Collaborating with a performance team to optimize content and drive sales success.
Responsibilities:
- Du textest Landingpages und Advertorial-Funnels, die nachweislich konvertieren – von der Headline bis zum finalen CTA.
- Du entwickelst Ad-Copies für Creatives, die im Feed stoppen und im Funnel weiterführen.
- Du schreibst Videoskripte, die Kaufmotive aktivieren und Einwände aushebeln, bevor sie entstehen.
- Du analysierst Zielgruppen im D2C-Kontext, bevor du schreibst – und leitest daraus ab, welche Botschaft auf welcher Funnel-Stufe zieht.
- Du nutzt KI-Tools aktiv im Schreibprozess und entwickelst Prompts und Workflows, die das gesamte Team weiterverwenden kann.
- Du iterierst Texte anhand von Performance-Daten und überführst Testergebnisse direkt in neue Versionen.
- Du durchläufst Freigabeprozesse mit Kunden und intern effizient – mit dem Ziel, Überarbeitungsschleifen zu minimieren.
Requirements:
- Du hast mindestens 2–3 Jahre nachweisbare Erfahrung im Direct Response Copywriting.
- Du hast in einem D2C-Kontext gearbeitet – bei einer Performance-Marketing-Agentur oder einer D2C-Brand, kein reiner Content- oder Redaktionshintergrund.
- Du verstehst, was auf einer Landingpage oder im Funnel passieren muss, damit jemand konvertiert und setzt das handwerklich um.
- Du nutzt mehrere KI-Tools aktiv – ChatGPT, Claude und weitere – nicht nur zum Schreiben, sondern um wiederholbare Workflows zu entwickeln und weiterzugeben.
- Du schreibst so, wie die Zielgruppe spricht – keine komplizierten Formulierungen, kein poetisches Copywriting, kein Selbstzweck.
- Du willst wissen, was deine Texte bewirken und optimierst datenbasiert.
- Du bringst Eigenantrieb mit, arbeitest strukturiert und entwickelst dich aktiv weiter.
Benefits:
- 100 % Remote-Arbeit
- Attraktives Gehalt und 30 Tage Urlaub
- Umfangreiches Benefitprogramm, einschließlich einer betrieblichen Altersvorsorge, Mitarbeiterbenefits, Jobrad und Firmenfitness über Wellpass
- Sicherer Arbeitsplatz mit langfristiger, unbefristeter Zusammenarbeit
- Kollegiale und wertschätzende Arbeitsatmosphäre mit flachen Hierarchien und offener Feedbackkultur
- Umfangreiche fachliche Fortbildungs- und Weiterentwicklungsmöglichkeiten
- Moderne Arbeitsgeräte, inklusive Laptop Deiner Wahl und hochwertigem Zubehör für das Homeoffice.
- 2x jährlich stattfindende Teamevents/ Workations
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