Senior PPC Manager
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Job Description
Senior PPC Manager leading strategy and scaling performance for legal clients at Rankings.io. Mentoring team and overseeing large-scale campaign planning, budgeting, and performance optimization.
Responsibilities:
- Lead the strategy, execution, and performance of all paid media campaigns to meet client acquisition goals with a focus on legal industry benchmarks.
- Own high-level campaign planning, including audience targeting, budgeting, bidding strategies, funnel strategy, and full-funnel attribution.
- Provide leadership and mentorship to the PPC team, including PPC Managers, Specialists, and freelancers; manage hiring, onboarding, and ongoing training.
- Drive innovation in ad creative, landing page optimization, and A/B testing to continuously improve CTRs, conversion rates, and ROI.
- Report on KPIs and campaign performance with actionable insights for executive and client stakeholders.
- Oversee Unbounce landing page strategy and LSA performance; introduce frameworks and standards for consistency across clients.
- Collaborate cross-functionally with the SEO, content, and design teams to align messaging, user experience, and campaign performance.
- Manage large PPC budgets, ensuring efficient spend and maximum return.
- Serve as the point of escalation for complex campaign challenges and client communications.
- Evaluate new tools, trends, and platform updates to maintain a competitive edge in paid advertising.
Requirements:
- 5+ years of experience managing PPC campaigns, with 2+ years in a senior or team leadership role.
- Demonstrated success managing 6- to 7-figure ad budgets with strong ROI.
- Expertise in Google Ads, Google Tag Manager, GA4, Unbounce, and Local Services Ads.
- Deep knowledge of paid search strategy, keyword research, and conversion rate optimization.
- Proven ability to analyze complex data and present findings clearly to both technical and non-technical audiences.
- Exceptional communication, leadership, and project management skills.
- Agency experience or working with legal clients preferred.
Benefits:
- Salary Salary of $90k
- Work remotely from home
- Unlimited PTO
- $100 Wellness Reimbursement Program
- 401(k) with 3% Employer match (Safe Harbor)
- 100% Health Insurance (including fully employer-funded coverage)
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