PPC & Listing Optimization Specialist – Amazon Reseller Focus
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Job Description
PPC & Listing Optimization Specialist improving visibility and sell-through of Amazon catalog items. Focused on managed PPC campaigns, analysis, and optimization strategies.
Responsibilities:
- Create, manage, and optimize PPC campaigns to drive traffic and improve conversions
- Focus on supporting new listings and boosting visibility for underperforming SKUs
- Monitor campaign performance and adjust bids, budgets, and targeting accordingly
- Identify opportunities for scaling and efficiency improvements
- Analyze listings with low page views or poor sell-through and take action
- Optimize titles, bullet points, and key attributes to improve visibility and conversion
- Work within partial listing control environments, adapting to platform constraints
- Support optimization efforts for new listings where we have more control
- Use Seller Central reports (sessions, conversion rates, etc.) to identify opportunities
- Conduct keyword and market research using tools like DataDive
- Track performance trends and proactively recommend improvements
- Prioritize actions based on impact (traffic, sell-through, inventory levels)
Requirements:
- Proven experience with Amazon PPC and listing optimization
- Experience managing large catalogs (hundreds to thousands of SKUs)
- Strong understanding of keyword research and conversion optimization
- Experience working in reseller or multi-brand environments
- Ability to work within limited control over listings
- Analytical mindset with strong data interpretation skills
- Strong communication and collaboration skills
- Ideal Candidate Profile
- Comfortable working in fast-paced, high-volume environments
- Experienced in pushing slow-moving inventory and improving low-visibility products
- Strong problem-solver who can operate within constraints
- Highly proactive and data-driven in decision-making
- Able to prioritize effectively across a large number of SKUs
Benefits:
- **Remote Work:** Work from anywhere—our team is global, and we value work-life balance.
- **Growth Opportunities:** As a key player you’ll have the chance to shape your role and grow with us.
- **Innovative Culture:** Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
- *As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to **Lago’s Confidentiality and Non-Circumvention Agreement**. This ensures a respectful and professional experience for everyone involved.*
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