Demand Generation Manager
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Job Description
Demand Generation Manager responsible for leading campaigns to drive pipeline growth in B2B SaaS environment. Collaborating with teams for effective campaign execution and tracking results.
Responsibilities:
- Support the development and execution of demand generation programs to drive pipeline growth
- Execute integrated campaigns across:
- Paid search
- Paid social
- Display & retargeting
- Events & partnerships
- Assist in building and optimizing lead nurture programs to improve conversion rates
- Collaborate with content and product marketing on campaign messaging and assets
- Track campaign performance and analyze results to inform future improvements
- Help manage marketing automation workflows and maintain data accuracy in HubSpot and CRM systems
- Assist with budget tracking and campaign spend optimization
- Contribute to testing new growth channels and tactics
Requirements:
- 3–5 years of experience in B2B SaaS marketing (demand gen, growth, or similar)
- Experience supporting campaigns that drive pipeline and measurable results
- Familiarity with:
- Paid media
- Email marketing
- Marketing automation tools
- Strong analytical skills and comfort working with data
- Experience with tools such as:
- HubSpot
- Salesforce
- Google Ads
- LinkedIn Ads
- Strong collaboration skills and ability to work cross-functionally
- E-commerce or marketing tech experience is a plus
Benefits:
- High autonomy with no career ceilings
- Challenging and interesting work
- Amazing colleagues
- Competitive salary and equity
- Remote-first work environment
- Health, dental, and vision insurance
- Regular team events and off-sites
- Unlimited PTO and generous paid parental leave
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