Senior Performance Paid Media
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Job Description
Senior Performance Paid Media role focusing on digital campaign strategies for multiple clients. Designing and optimizing performance marketing strategies across various platforms like Google Ads and Meta Ads.
Responsibilities:
- Diseñar, implementar y optimizar estrategias de performance marketing para distintos clientes y verticales.
- Gestionar campañas en Google Ads, Meta Ads, TikTok Ads y otras plataformas digitales.
- Analizar métricas, identificar oportunidades de mejora y proponer acciones concretas para maximizar resultados.
- Elaborar reportes de performance y presentar resultados a clientes.
- Liderar reuniones, presentaciones y pitches comerciales.
- Detectar oportunidades de upselling y cross-selling dentro de las cuentas asignadas.
- Supervisar y acompañar el trabajo de dos integrantes del equipo.
- Colaborar con áreas de contenido, diseño, ecommerce y tecnología para garantizar la correcta ejecución de las estrategias.
- Participar activamente en la definición de nuevos procesos, herramientas y automatizaciones.
Requirements:
- Experiencia senior en agencias de marketing digital o performance marketing.
- Experiencia liderando equipos (mínimo 2 personas a cargo).
- Experiencia gestionando campañas en Google Ads, Meta Ads y TikTok Ads.
- Conocimiento de Pinterest Ads (deseable).
- Conocimiento de LinkedIn Ads (muy valorado).
- Capacidad para diseñar estrategias de adquisición y crecimiento desde cero.
- Experiencia construyendo reportes, dashboards y análisis de performance.
- Experiencia presentando resultados y recomendaciones a clientes.
- Experiencia identificando oportunidades de upselling y crecimiento de cuentas.
- Conocimiento de ecommerce y marketplaces como Shopify, WooCommerce, Amazon y Mercado Libre.
- Conocimiento de plataformas de delivery como Uber Eats, Rappi, DoorDash, Rush o similares.
Benefits:
- Excelente clima laboral
- Proyectos creativos
- Posibilidades de aprendizaje continuo
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