Senior Product Designer, Growth – Upper Funnel
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Job Description
Senior Product Designer focused on product-led growth, designing entry points and onboarding for Mural. Collaborating with teams to enhance user engagement and product value through design.
Responsibilities:
- Design in-product discovery surfaces that introduce users to Mural’s value and guide them toward meaningful starting points.
- Collaborate with IAM to design growth-oriented sign-up and identity flows that support multiple one-click OAuth and IAM options, balancing speed, trust, and clarity.
- Contribute to Mural’s design system by adding patterns that support growth and monetization use cases
- Shape onboarding journeys that preserve intent and messaging from discovery through first success and early engagement.
- Design goal-oriented product paths that help users quickly achieve outcomes aligned to why they showed up.
- Partner with growth designers, product managers, engineers, and data teams to design, ship, and iterate on experiments across discovery and activation.
- Create high-craft UX and UI that balances speed, clarity, and scalability within a complex application.
- Use qualitative and quantitative signals to refine designs based on behavior, drop-off points, and experiment outcomes.
- Prototype rapidly with AI tooling to explore ideas, align teams, and validate hypotheses before and after release.
- Share growth approaches for designing discovery, onboarding, and identity flows with peers through critique and collaboration.
- Partner with research, data, and product teams to elevate experimentation quality and improve how Mural understands user value signals.
- Contribute to a culture of design excellence, especially in areas where growth and monetization intersect with core product experiences.
- Reframe growth problems as end-to-end journeys, not isolated flows or entry points.
- Collaborate with design, product and data partners to define success metrics tied to user intent and outcomes, not just clicks or conversion rates.
- Collaborate with product, research, and data science to define success metrics, interpret experiment outcomes, and prioritize next steps.
- Advocate for reducing friction while protecting user trust, accessibility, and long-term product health.
- Help teams understand how discovery, identity, and onboarding decisions shape downstream engagement and retention.
Requirements:
- 5+ years of product design experience working on complex applications, ideally in PLG, SaaS, or self-serve products.
- Comfort working in fast-moving, experiment-driven environments with frequent iteration and learning.
- Experience designing in-product discovery, onboarding, sign-up, or activation flows.
- Exceptional craft: visual clarity, spacing, motion, and interaction polish are second nature.
- Strong interaction design skills and a careful approach to visual polish, hierarchy, motion, and clarity.
- Ability to design within systems, understanding how decisions cascade across surfaces and journeys.
- Experience partnering with product and data teams to interpret behavioral insights, experiment results, or funnel metrics.
- Curiosity and proactive problem solving: you explore edge cases, anticipate constraints, and think beyond the immediate brief.
- Empathy for first-time users and sensitivity to trust, motivation, and cognitive load.
- Strong communication skills that help cross-functional partners make smart, user-centered decisions.
- Understanding of identity and authentication patterns, including OAuth, SSO, and account creation tradeoffs from a user experience perspective.
- Familiarity with experimentation frameworks or growth analytics.
- Experience designing for organic acquisition or activation funnels.
- Familiarity with AI-assisted experiences or contextual intelligence in product flows.
- Background in experimentation frameworks or rapid hypothesis-driven iteration.
Benefits:
- Bonus
- Benefits
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