Senior Product Marketing Manager – YellowFin
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Job Description
Product Marketing Manager focusing on positioning and messaging for a global B2B SaaS platform. Collaborating with Product, Marketing, Sales, and market stakeholders for effective execution.
Responsibilities:
- Define positioning and messaging across multiple buyer personas
- Own enterprise-grade value narratives
- Develop core messaging frameworks that support long sales cycles
- Continually refresh messaging across the website and campaigns
- Align product stories with customer pain points
- Plan and execute product launches and feature rollouts across channels
- Collaborate with Sales to refine Ideal Customer Profiles and use case priorities
- Conduct market, competitive, and user research
Requirements:
- 6+ years in product marketing, ideally in B2B software or developer-focused tools
- Strong ability to turn technical concepts into clear, benefit-driven messaging
- Experience driving GTM strategy and execution across multiple products or brands
- Skilled in managing content creation, working with creative, SEO, and product teams
- Excellent communication and collaboration skills; comfortable working cross-functionally
- Data-literate and able to track campaign/launch performance and adjust strategy accordingly
- Experience supporting complex B2B or enterprise sales motions with multiple stakeholders
- Proven ability to influence revenue outcomes through positioning, sales enablement, and competitive strategy
Benefits:
- Competitive salary
- Flexible work arrangements
- Professional development opportunities
- Remote work options
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