Senior Retail Media Manager
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Job Description
Senior Retail Media Manager leading Amazon, Google, DSP, and social advertising for Henkel’s Consumer Brands. Optimizing campaigns, budgets, and performance insights across retail media channels.
Responsibilities:
- Develop and execute advertising strategies across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social media with retail customers, agencies, and internal stakeholders
- Build, scale, and optimize paid search and programmatic campaigns
- Drive performance metrics including ROAS, CPC, CTR, conversion rate, and monthly sales targets
- Leverage Amazon Marketing Cloud for audience development and full-funnel optimization
- Analyze campaign data and implement recommendations through testing, auditing, and optimization
- Create and deliver Quarterly Business Reviews, performance reports, and actionable recommendations
- Manage complex media budgets across channels and promotional calendars, including Prime Day
- Ensure timely content delivery and implementation
- Collaborate with Account Managers, internal teams, and retail advertising teams
- Serve as the internal and external media expert
- Provide operational support including monthly billing, reporting, and customer service coordination
Requirements:
- No explicit education, experience, certification, or language requirements are stated in the provided posting
- Experience with Amazon Sponsored Ads
- Experience with Amazon DSP
- Experience with Google Ads
- Experience with social media advertising
- Knowledge of Amazon Marketing Cloud
- Ability to manage complex media budgets and promotional calendars
- Ability to analyze ROAS, CPC, CTR, conversion rate, and sales performance
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