Senior Salesforce Marketing Cloud Developer
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Job Description
Salesforce Marketing Cloud Developer at Grupo SysMap handling complex automations and multicloud integrations for digital transformation. Involvement in strategic analysis and mentoring juniors.
Responsibilities:
- Configurações Avançadas: Projetar automações complexas, integrações multicloud (Sales, Service, CDP, UCP) e uso de APIs via Marketing Cloud Connect;
- Einstein e IA: Implementar Einstein Engagement Scoring, Recommendations e personalização preditiva em journeys;
- Otimização e Troubleshooting: Realizar testes A/B/multivariados, diagnosticar issues em automações e escalar campanhas de alto volume;
- Arquitetura de Dados: Modelar Data Extensions avançadas, SQL em Query Studio e estratégias de CDP para unificação de dados;
- Análise Estratégica: Desenvolver relatórios customizados, dashboards e recomendações baseadas em analytics cross-channel;
- Treinamento e Mentoria: Orientar analistas juniores/plenos, criar documentação e conduzir treinamentos em funcionalidades SFMC;
- Inovação: Manter-se atualizado com releases Salesforce.
Requirements:
- SFMC Avançado: Proficiência em todos os studios (Journey, Automation, Mobile, Advertising), Einstein, AMPscript, SSJS e APIs;
- Integrações: Marketing Cloud Connect, CDP, Sales/Service Cloud; experiência com Scrum;
- Análise: SQL avançado, BI, Google Analytics;
- Certificações: Marketing Cloud Developer/Consultant, Einstein Specialist (obrigatória);
- 4+ anos em SFMC, com histórico em projetos enterprise.
Benefits:
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