Senior SEO Analyst
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Job Description
SEO Analyst focusing on organic customer acquisition strategies at Asaas, a fintech company in Brazil. Collaborate with teams to enhance performance and content strategy.
Responsibilities:
- Plan, execute and optimize SEO, GEO, ASO and content initiatives;
- Manage the blog publication workflow and coordinate initiatives with other teams;
- Propose best practices, new strategies and creative solutions to exceed organic acquisition targets and drive business impact;
- Monitor and evaluate organic acquisition results on a daily basis;
- Manage tests and experiments to improve strategies and achieve goals;
- Perform monitoring and data analysis for continuous improvement and optimization of SEO initiatives;
- Contribute ideas to the Inbound team for the development of premium content assets;
- Maintain relationships with other departments, evangelizing and promoting SEO as an acquisition channel;
- Expand Asaas's reach and penetration across other fronts, including monitoring mentions and traffic/conversion via AI;
- Create and present performance reports.
Requirements:
- Bachelor's degree in Business Administration, Marketing or related fields;
- More than 5 years of solid experience in SEO;
- Hands-on experience planning and executing SEO strategies for organic acquisition;
- Previous experience in the B2B market, preferably in technology companies or digital segments;
- Full command of all SEO areas: on-page SEO, site architecture, performance and user experience; off-page SEO and link building; technical SEO, indexing and crawling — with proven results;
- Expertise in content SEO and GEO, with proven strategies and results in organic initiatives;
- Proficiency in ASO (App Store Optimization), with proven results;
- Basic knowledge of V-SEO (video/voice SEO);
- Desirable: Experience with Google Search Console and iTunes Connect; Familiarity with Play Store and App Store guidelines; Strong command of mobile organic acquisition strategies; Knowledge of analytics and SEO tools such as GSC, Ahrefs, GA4, Screaming Frog, Rank Tracker, Firebase, App Annie, AppTweak or similar.
Benefits:
- Health and wellness: we offer medical and dental coverage with no co-payment, life insurance, an allowance for medication purchases and support for physical activities;
- Food and family: our meal benefit is flexible and provided via a credit card (Visa). At headquarters we offer free meals, and for families we provide daycare assistance, a parental support program and extended maternity and paternity leave;
- Education and growth: in addition to a challenging, development-focused environment, we offer an in-company training platform and an education allowance that subsidizes 70% of university and language tuition fees, as well as purchases of courses and books;
- Quality remote work: we provide a Home Office allowance, work equipment, furniture assistance and have a partnership with WOBA that allows employees to use coworking spaces across Brazil when desired;
- Extras, because the Dream Team deserves it: a day off during your birthday month, Happy Hour allowance, referral bonus for new hires, performance-based annual bonuses, a Stock Options plan and a relaxed work environment.
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