Senior SEO Specialist
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Job Description
Senior SEO Specialist responsible for organic growth strategy and execution for an EdTech app. Collaborating on multilingual SEO initiatives and driving content conversions.
Responsibilities:
- Own SEO strategy for http://appewa.com and http://blog.appewa.com across Tier-1/Tier-2/Tier-3 markets
- Drive rankings for competitive commercial and informational queries
- Drive mentions and visits from ai chats (Chatgpt and others)
- Provide B2B SEO initiatives alongside the core B2C product
- Build and scale the English-language blog with a focus on conversions, not just traffic
- Design custom link acquisition frameworks, including owned and semi-owned assets
- Work with multilingual architecture: hreflang, localization, international scaling
- Run experiments, measure impact, iterate fast — and scale what works
Requirements:
- 5+ years in SEO with proven results in competitive niches
- High autonomy — owns the result, not just the tasks
- Strong fluency with AI tools and LLMs is a must
- Experience in B2B SEO
- Strong technical SEO: crawl budget, rendering, indexability, architecture
- Experience scaling multilingual sites in international markets
- Grew a content ecosystem or blog from zero to significant traffic
- Can manage developers and content specialists: write clear specs, review implementations
- Working proficiency in English.
Benefits:
- 28 calendar days of vacation
- 100% coverage of 30 sick leave days per year after completing a probation period
- Corporate English classes
- Work in a fast-growing EdTech app
- Friendly and transparent work culture, with no bureaucracy or complex hierarchy.
- You will make a direct impact and see the results of your work.
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