Webflow, SEO Specialist
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Job Description
Webflow & SEO Specialist managing website performance and search optimization for US immigration law firm. Focus on traditional SEO and emerging AI-driven trends.
Responsibilities:
- Maintain and update the firm’s Webflow website, including landing pages, content updates, and technical fixes
- Optimize on-page SEO elements such as meta tags, headings, internal linking, and site structure
- Implement and refine schema markup and structured data to improve both traditional SEO and AI search visibility
- Support Generative Engine Optimization (GEO) by structuring content for AI-driven search, including clear hierarchy, semantic relevance, and extractable answers
- Monitor website performance using tools such as Google Search Console and GA4
- Identify technical, structural, and content-related SEO opportunities and recommend actionable improvements
- Conduct regular site audits to ensure optimal performance, speed, indexing, and crawlability
- Collaborate with the marketing team to align website content with campaign goals and search intent
- Stay current with SEO best practices, algorithm updates, and evolving AI search trends
Requirements:
- Minimum 2 years of hands-on experience with Webflow, including site structure, CMS, and responsive design (required)
- Solid understanding of SEO fundamentals, including technical and on-page optimization
- Familiarity with Generative Engine Optimization (GEO) or experience structuring content for AI-driven search is strongly preferred
- Experience with tools such as Google Search Console, GA4, Ahrefs, or SEMrush
- Familiarity with schema markup and structured data implementation
- Understanding of content hierarchy, semantic structuring, and search intent
- Ability to analyze data and translate insights into actionable improvements
- Strong attention to detail and problem-solving skills
- Ability to manage multiple tasks and work independently in a remote environment
- Experience working with international or remote teams is a plus
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