SEO Legal Content Writer
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Job Description
Legal Content Writer specializing in SEO-optimized content for law firms. Creating clear, engaging articles by performing thorough research and following best practices.
Responsibilities:
- Be proficient in our SEO and editorial guidelines: Quickly learn and apply our SEO best practices, editorial processes, and brand voice of our clients to create cohesive and compelling content.
- Nerd out on research: Perform legal research (i.e., legal statutes, case law, and trial developments) to create quality articles for clients.
- Deeply understand our clients: Develop a deep understanding of our client’s specific value proposition through in-depth research
- Write and optimize content: Create new content and update existing pages, focusing on creating content that completely fulfills the user's intent and leads the user into the conversion funnel.
- Edit and proofread: Review and edit written content for clarity, coherence, factual accuracy, and grammatical correctness and ensure content follows all brand and other guidelines.
- Explain complex topics simply: Our content aims to explain complicated legalese in a way that the average individual can understand.
- Stay open to feedback: Be coachable, flexible, and eager to refine your craft based on input from editors and legal experts.
- Be willing to learn continuously: SEO is constantly changing, which means we have to stay on top of readings and learnings as Google and LLMs change the game.
- Be comfortable working with team members virtually. The right fit will be able to work independently, but comfortable reaching out to internal team members for clarification and support when needed.
Requirements:
- Degree in Communications, Journalism, English, Marketing, or other related fields.
- Experience as a legal content writer (at least 2 years) with a portfolio showcasing your writing, editing, and proofreading skills in this industry.
- Familiarity with AP style
- Proven ability to create and optimize content for SEO and LLM retrieval, including keyword research, internal linking, audience targeting, and metadata refinement.
- Strong attention to detail and research skills
- Excellent organizational and time-management skills
- Experience working with legal content or in the legal field is an asset.
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