Senior Social Media Manager
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Job Description
Senior Social Media Manager shaping AIBC World's social media strategy in Web3 space. Responsible for content creation, community engagement, and campaign optimization.
Responsibilities:
- Develop and execute a comprehensive social media strategy tailored to AI, Blockchain, Crypto, and Web3 audiences across all platforms (X/Twitter, LinkedIn, Telegram, Discord, Farcaster, Lens Protocol, Instagram, TikTok, YouTube, etc.)
- Continuously analyse and optimize social media campaigns to maximize reach within crypto-native and AI innovation communities.
- Stay ahead of Web3 trends, protocol launches, AI breakthroughs, regulatory developments, and emerging decentralized social platforms to position AIBC World as an industry authority.
- Monitor crypto Twitter, blockchain forums, and AI communities to identify trending conversations and opportunities for engagement.
- Create and manage a content calendar focused on AI innovations, blockchain technology updates, crypto market insights, Web3 developments, NFT trends, and DeFi protocols.
- Plan, create, and curate high-quality content (infographics, explainer videos, threads, technical breakdowns, memes, educational reels) that resonates with developers, investors, founders, and crypto enthusiasts.
- Oversee daily social media publications across all platforms, ensuring timely coverage of breaking news in AI and blockchain sectors.
- Translate complex technical concepts (smart contracts, consensus mechanisms, machine learning models, tokenomics) into engaging, accessible content.
- Foster authentic engagement by responding to comments, questions about blockchain technology, and discussions on AI developments in a knowledgeable and timely manner.
- Participate actively in crypto and AI communities, building AIBC World's reputation as a valuable contributor to industry conversations.
- Plan and execute paid and organic social media campaigns targeting Web3 developers, crypto investors, blockchain startups, and AI innovators.
- Collaborate with internal teams and external partners (blockchain projects, AI companies, crypto influencers) to design campaigns that drive event registrations, media engagement, and community growth.
- Coordinate campaign launches around major industry events (token launches, protocol upgrades, AI model releases, regulatory announcements).
- Track and report on campaign performance, adjusting strategies to meet KPIs relevant to Web3 audiences (Discord joins, Telegram growth, etc.)
- Identify and build relationships with crypto influencers, blockchain thought leaders, AI researchers, and Web3 Key Opinion Leaders.
- Negotiate partnerships with influential voices in the crypto space, DeFi protocols, NFT communities, and AI innovation circles.
- Manage ambassador programs and influencer campaigns, ensuring alignment with AIBC World's mission and maximum ROI.
- Build and nurture an engaged, global community of AI and blockchain enthusiasts across social platforms and Web3-native channels (WhatsApp, Telegram, Discord).
- Moderate discussions on crypto topics, facilitate AMAs with industry leaders, and proactively engage with developers, investors, and innovators.
- Monitor brand sentiment across crypto forums, social platforms, and blockchain communities, addressing concerns and fostering positive dialogue.
- Act as a bridge between AIBC World and the broader Web3 ecosystem, representing the brand authentically in decentralized communities.
- Edit social media visuals, explainer videos, event highlights, and graphics using tools such as Adobe Creative Suite, Canva, CapCut, or similar.
- Track, analyze, and report on social media metrics (reach, engagement, follower growth, sentiment analysis) with focus on Web3-specific KPIs.
- Work closely with the marketing team, event coordinators, and industry partners to align social media with AIBC World's strategic objectives.
Requirements:
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field (preferred)
- 4+ years of experience in social media management within the AI, Blockchain, Crypto, or Web3 space
- Deep understanding of blockchain technology, cryptocurrencies, DeFi, NFTs, DAOs, and AI innovations
- Proficiency in Web3-native platforms (X/Twitter, Telegram, Discord, Farcaster) and traditional social media (LinkedIn, Instagram, TikTok, YouTube)
- Experience with social media management tools (Hootsuite, Buffer, HubSpot) and AI tools (ChatGPT, Midjourney, Canva, CapCut)
- Strong content creation and editing skills with ability to explain complex technical concepts accessibly
- Proven experience with crypto influencer marketing and building partnerships within Web3 communities
- Excellent community management skills with experience moderating Discord/Telegram communities
- Ability to analyze social media performance and adapt strategies based on data and community feedback
- Active participant in crypto Twitter, blockchain communities, and AI innovation circles (portfolio of work required)
- Proficiency in English (C1 or higher)
- Personal interest in crypto investing, NFT collecting, or AI experimentation; understanding of tokenomics and on-chain analytics
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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