Social Media Content Writer – Supervising Associate
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Job Description
Social Media Manager/Content Strategist executing campaigns for EY's Global Delivery Services team. Managing content strategy and community engagement across various social media platforms.
Responsibilities:
- Own the end‑to‑end content and community strategy for social media, shaping editorial direction, storytelling, and engagement frameworks.
- Develop compelling, audience-centric content for various formats – social media posts, web pages, paid ads, PPTs, PDFs, infographics, and videos.
- Act as the content and community lead for social media campaigns, translating marketing objectives into impactful content and engagement‑led conversations.
- Proactively manage reputation and social listening, identifying risks, escalating sensitive issues, and providing insights to stakeholders based on audience sentiment and trends.
- Partner closely with BMC, business stakeholders, and GDS teams to co‑create content, align messaging, and ensure editorial quality and compliance.
Requirements:
- 10+ years of experience in digital marketing strategy, content creation, social media management, paid media, and marketing communications across global platforms.
- Bachelor degree in Mass Comms, business administration, marketing, or a related field is required.
- Exceptional communication skills – both written and verbal – with the ability to craft compelling narratives across diverse digital formats and channels.
- Strong understanding of the digital content ecosystem, including EY.com, SharePoint, employee advocacy platforms, and content repositories.
- Proven ability to plan, write, and refine high-quality content across formats such as articles, web pages, social media posts, leadership communications, podcasts, and event assets.
- Excellent editorial and storytelling skills, translating complex business, finance, and professional services topics into clear, engaging, and credible content for senior audiences.
- Strong research and analytical capabilities, including competitor analysis, trend identification, and synthesis of insights to inform content strategy and messaging.
- Experience writing for multiple platforms (LinkedIn, Instagram, YouTube, newsletters, blogs).
Benefits:
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you insights, coaching, and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
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