Senior Social Media Strategist
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Job Description
Senior Content Strategist & Social Media Manager overseeing multiple premium brands and executing strategic content. Managing client relationships and optimizing performance based on results in a remote freelance role.
Responsibilities:
- Develop and execute content strategies tailored to each brand
- Plan and manage social media content across platforms (Instagram, TikTok)
- Create conversion-focused captions and content direction
- Oversee and approve work from designers, editors, and freelancers
- Brief creative collaborators using structured guidance and AI tools
- Manage AI platforms and UGC sourcing workflows
- Maintain publishing schedules and ensure consistent execution
- Communicate directly with clients and manage expectations
- Track performance metrics and analyze content results
- Optimize strategy based on data and performance insights
- Identify winning content formats and scale successful initiatives
- Ensure deadlines, quality standards, and brand consistency
Requirements:
- 4+ years of experience in content strategy and social media management
- Direct client management experience
- Strong knowledge of Instagram and TikTok ecosystems
- Solid marketing and content strategy fundamentals
- Strong visual judgment and brand awareness
- Fluent English communication skills (Spanish is a plus)
- Proficiency with Canva, CapCut, and Meta platform tools
- Comfortable integrating AI tools into daily workflows
- Highly organized, proactive, and capable of working independently
- Ability to take ownership and make strategic decisions without supervision
- Experience developing ad creatives
- Background as a creative strategist
- Understanding of performance marketing principles
- Experience working with wellness, beauty, or lifestyle brands
Benefits:
- Freelance, remote collaboration
- Start with one client account (average $500–$700/month per client)
- Opportunity to manage multiple brands over time
- Income scales based on performance, autonomy, and client satisfaction
- Long-term collaboration with growth opportunities
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