Senior Writer, Content
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Job Description
Senior Writer at Walker Sands crafting B2B content to build authority and drive visibility. Collaborating with clients to develop compelling narratives for thought leadership programs.
Responsibilities:
- Help evolve and execute Walker Sands’ approach to executive and brand thought leadership across accounts
- Position clients as credible, differentiated voices in their industries
- Partner with PR, strategy and account teams to align thought leadership with media, speaking and brand opportunities
- Identify timely topics and narratives that connect client expertise to industry trends and conversations
- Write and edit a range of content, including thought leadership (bylines, LinkedIn posts, keynote materials, expert commentary) as well as blogs, ebooks, data reports, white papers, campaign assets and other marketing content
- Contribute to integrated content programs that support brand awareness, engagement and demand generation goals
- Collaborate directly with executives and subject matter experts to capture their voice and perspective, as well as with internal teams to develop content aligned to campaign objectives
- Translate complex or technical ideas into clear, engaging and authoritative content
- Ensure all content meets a high bar for quality, clarity and originality
- Serve as an internal expert on executive and brand thought leadership best practices
- Guide teams on tone, messaging and content formats that resonate with media and target audiences
- Contribute to the development of frameworks, examples and training that elevate thought leadership across the agency
- Identify opportunities to expand thought leadership programs for existing clients and connect them to broader content and campaign initiatives
- Present ideas and content to clients with confidence and clarity
- Provide editorial direction and feedback to other writers and team members
- Contribute to new business efforts through ideation and strategic input
- Flex across content types and priorities, stepping in to support high-priority or complex assignments beyond thought leadership
- Collaborate cross-functionally to ensure content aligns with broader campaign, communications and marketing goals
Requirements:
- 4+ years of experience in B2B writing, journalism, PR or content marketing, with a strong focus on thought leadership
- Experience developing executive voice and positioning for senior leaders
- A portfolio that includes bylines, opinion pieces, LinkedIn content, speeches or similar formats
- Strong understanding of what makes content compelling, credible and relevant in media and professional channels
- Excellent writing and editing skills, with a clear sense of structure, tone and narrative
- Experience interviewing executives or subject matter experts and translating conversations into polished content
- Confidence working directly with clients and presenting ideas
- Agency, media or newsroom experience preferred
- Curiosity about business, technology and industry trends
- Familiarity with AI tools and emerging technologies preferred
Benefits:
- 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
- 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
- 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
- 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
- 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
- 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
- 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
- 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!
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