SEO Strategist
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Job Description
SEO Strategist developing SEO and content strategies for Enterprise B2B clients at Directive Consulting, a performance marketing agency. Managing client deliverables, reporting, and growth opportunities.
Responsibilities:
- Create and manage custom client SEO and content strategies
- Own day-to-day client deliverables for Enterprise clients
- Develop holistic marketing strategies based on service-line knowledge, client goals, campaigns, and historical performance
- Implement SEO and content best practices, including LTV:CAC modeling, customer generation, share of SERP, and content production
- Set client goals using Google Analytics, CRM data, SEMRush, and Ahrefs; obtain Associate Director approval before client presentation
- Ensure strategy execution through project management and task delegation
- Use Asana to create, assign, and track tasks and deadlines
- Partner with Project Managers, Specialists, content writers, and designers
- Create creative briefs and content campaigns using competitor and audience insights
- Serve as the primary interface between clients and internal teams
- Communicate timelines, goal progress, deliverables, roadblocks, growth opportunities, and account changes through meetings and Slack
- Report client strategy progress through bi-weekly meetings, monthly reports, quarterly reports, and bi-annual business review presentations
- Identify opportunities for upsells, cross-sells, and referrals
Requirements:
- Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building
- Ability to analyze website traffic and SEO metrics using tools such as Google Analytics
- Strong client-facing communication and relationship-management skills
- Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog/crawling tools
- Proven organizational, project, and time-management skills
- Must have agency experience
- Must have B2B tech and/or SaaS experience
- Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations
- Established and current work authorization and permanent residence in the country of employment for global locations
- Reliable internet access and a professional background
- Ability to remain stationary for extended periods and interpret written/verbal communication
Benefits:
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you and 50% employer contribution for dependents
- Access to certified therapists through Spring Health
- Headspace membership
- Gympass
- Unlimited PTO (2-week minimum)
- Paid company holidays
- Birthday off
- End of Year Recharge, closed December 24–January 1
- Paid parental leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure
- Annual Anniversary Trip with peers and executive leadership
- Remote work from a home office
- PC or Mac available
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