SEO, AEO Specialist
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Job Description
SEO & AEO Specialist improving traditional search and AI-answer visibility for Superformula’s brand portfolio. Developing optimization strategies, experiments, analytics, and technical improvements.
Responsibilities:
- Develop and execute AEO strategy alongside the SEO program
- Identify questions and topics important to guests and businesses
- Partner with content and engineering teams to improve content clarity, factual accuracy, structure, and technical accessibility
- Establish testing and reporting for AI visibility, brand mentions, citations, competitive presence, referral traffic, and conversions
- Craft high-performing SEO copy and effective accessibility-enhancing tags
- Contribute to generative-AI-powered in-house SEO tools for keyword research, optimized content creation, and reporting
- Manage day-to-day GMB and SEO/SEM analytics efforts
- Collaborate with business teams on search exposure and local search strategies
- Recommend improvements to linking architecture, page construction, metadata, content, and SEO copywriting
- Create, manage, and distribute analytics and SEO performance reports
- Identify and implement processes to test and improve search performance
- Monitor analytics platform features and recommend effective usage
- Provide SEO thought leadership
- Audit and manage backlinks, retaining high-quality links and disavowing low-quality links
- Manage technical SEO, including page speed, broken links, and responsiveness
- Perform on-page optimization of tags and metadata
- Conduct competitive analysis and keyword research
Requirements:
- Bachelor’s degree in Computer Science, Marketing, or related field; or equivalent education and work experience
- At least three years of experience in SEO/SEM, digital product, and web design
- Previous experience working with an enterprise web analytics platform (e.g. Adobe Analytics, Google Analytics) and Google business
- Hands-on experience with AEO or generative engine optimization (GEO), including testing how brands and content appear in AI-generated answers
- Previous experience working with web technologies and HTML-based code frameworks
- Resident in a time zone whose standard workday has a 6-hour overlap with the 9-5 work hours of the Pacific timezone; South America and North America
- Strong understanding of search algorithms and how content and linking strategies affect results
- Working knowledge of managing multiple business entities with Google’s business platforms
- Ability to partner with business, IT, and digital design teams to identify landing page strategies
- Excellent communication skills (English)
- Strong interpersonal skills
- Strong attention to detail
- Ability to multitask across copywriting, projects, research, and reporting
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