SEO Country Lead
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Job Description
SEO Country Lead for Türkiye driving SEO growth strategies for Canva. Owns the full SEO funnel across content, technical, and authority-building pillars for the region.
Responsibilities:
- Own end-to-end SEO across technical, content, and authority pillars
- Turn market insights into a high-impact roadmap aligned with Canva’s goals
- Monitor performance, adapt to user shifts, and focus on high-ROI initiatives
- Hire and lead SEO generalists, content creators, and outreach experts
- Set clear goals, growth plans, and strong team rituals
- Foster a culture of ownership, curiosity, and open collaboration
- Understand Türkiye's platforms, user behaviour, competitors, and trends
- Use data and user insights to validate SEO opportunities
- Shape the roadmap for Türkiye through competitive and market analysis
- Partner with localisation and design teams to create culturally relevant content
- Focus on high-impact categories through a mix of localisation and original content
- Ensure strong SEO foundations: site speed, hreflang, mobile, structured data, etc.
- Collaborate with the i18n tech SEO team to solve localised technical challenges
- Set link-building goals and manage outreach and partnerships to improve authority
- Define KPIs that link SEO with business goals
- Track sessions, signups, engagement, and visibility
- Share insights openly - what’s working, what’s not, and how you'll adapt
- Stay on top of AI discovery trends: ChatGPT, Claude, Perplexity, Google AI Overviews, etc.
- Evaluate which channels (SEO, AI, social, etc.) drive the best ROI for your market
- Test AI optimisation tactics for LLMs and share learnings with global teams
Requirements:
- Native Turkish speaker with business-level English
- Deep understanding of local search habits and cultural context
- Able to connect local insights to global business goals
- Ideally based in Istanbul with some in-office time
- Able to assess markets and craft tailored strategies
- Knows when to double down vs. pivot
- Uses data and local insight to guide decisions
- Led large SEO projects (500+ pages)
- Strong across content, technical, and link-building SEO
- Confident with tools like GA, GSC, SEMrush, Ahrefs, Screaming Frog, Deepcrawl, Looker, etc.
- Clear communicator who simplifies complexity
- Builds trust and influences without formal authority
- Comfortable embedding in cross-functional teams
- Acts like an owner, not just an executor
- Takes initiative and solves problems proactively
- Strong with data analysis and storytelling
- Builds reporting frameworks and SEO-aligned KPIs
- Transparent about what’s working and what’s not
- Thrives in fast-paced, scaling environments
- Curious about emerging discovery channels (AI search, LLMs, etc.)
Benefits:
- Working remotely
- Flexible work arrangements
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