SEO Strategist
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Job Description
SEO Strategist for TurFresh delivering full-stack SEO strategies and optimizing content for better visibility. Collaborating with stakeholders to enhance traffic and conversions through effective SEO planning.
Responsibilities:
- SEO Strategy Development: Design and implement comprehensive SEO strategies, including on-page, off-page, and technical SEO to boost website visibility, traffic, and conversions.
- Content Strategy: Collaborate with the content team to create and optimize content that aligns with SEO best practices, targeting relevant keywords and improving user engagement.
- Keyword Research & Analysis: Conduct in-depth keyword research to identify opportunities and ensure our content is optimized for high-traffic, high-conversion terms.
- SEO Audits & Analysis: Perform regular SEO audits and automatic analysis of the website to identify areas for improvement and ensure adherence to best practices.
- Lead Generation & Ranking Improvement: Develop and execute strategies to increase lead generation and improve search engine rankings.
- Team Leadership: Play a pivotal role in building and scaling the SEO department, providing guidance and mentorship to junior team members while also being willing to follow established processes and guidelines.
- Performance Monitoring: Use various analytics tools to monitor and report on the performance of SEO efforts, making data-driven decisions to continually improve outcomes.
- Collaboration: Work closely with stakeholders to ensure SEO objectives are met at a timely manner.
- Project management: Conceptualize and effectively coordinate SEO projects with partner agencies and leadership teams.
Requirements:
- Proven experience as an SEO Strategist or similar role, with a deep understanding of full stack SEO.
- Strong knowledge of SEO tools and software for auditing, keyword research, and analytics.
- Demonstrated ability to lead projects and teams, with a long-term vision to scale an SEO department.
- Experience with lead generation and improving search engine rankings.
- Strong analytical skills and attention to detail.
- Excellent communication and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously.
- Familiarity with the latest SEO trends and best practices.
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