Shopper Marketing Manager
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Job Description
Shopper Marketing Manager developing strategies to influence shopper behavior at key retail accounts. Execute high-impact programs focused on conversion at the point of sale and digital platforms.
Responsibilities:
- Develop and execute shopper marketing strategies across key retail accounts.
- Build programs that drive conversion at shelf, online PDPs, and retailer media networks.
- Partner with retail team and digital team to support key retailer launches and initiatives.
- Plan and manage retail media programs (Walmart Connect, Target Roundel, Instacart, Aisle, etc.).
- Optimize digital shelf presence including PDP content, store locators, images, A+ content, and retailer landing pages.
- Track and improve conversion performance across retailer.com platforms.
- Plan promotional calendars in partnership with sales and finance.
- Develop merchandising concepts including endcaps, displays, and retail activations.
- Ensure promotional programs are aligned with brand positioning and margin goals.
- Support new retail launches with strong shopper programs and storytelling.
- Develop toolkits and marketing support for retail partners.
- Create cross-channel campaigns that support both brand awareness and retail sell-through.
- Track performance of shopper marketing initiatives and optimize programs over time.
- Analyze retail media, promotional performance, and in-store execution data.
- Translate insights into actionable recommendations for sales and marketing teams.
Requirements:
- 3-5 years experience in shopper marketing, retail marketing, or trade marketing
- Experience working with retail media networks and retailer.com ecosystems
- Strong understanding of CPG retail dynamics and shopper behavior
- Experience managing cross-functional initiatives across marketing and sales
- Highly organized and comfortable managing multiple retail programs simultaneously
- Analytical mindset with ability to translate data into actionable insights
- Bonus Experience
- Experience working with emerging CPG brands or high-growth startups
- Familiarity with Walmart, Target, Kroger, and Instacart ecosystems
- Experience launching new products into retail
- Experience working closely with sales teams and retail buyers
Benefits:
- Competitive Salary
- Quarterly Bonuses
- Monthly Health Stipend
- Health Benefits
- Generous PTO
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