Social Media Account Manager
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Job Description
Junior Account Manager managing client relationships and social media strategies for a digital marketing agency. Oversee account health and lead discovery and onboarding processes.
Responsibilities:
- Own and manage client relationships end-to-end, representing Casual Fridays to local and national clients across all U.S. time zones from onboarding through renewal
- Lead client discovery and onboarding to establish goals, priorities, expectations, and success metrics
- Develop and manage social media strategies that align with client goals and business objectives
- Amplify client objectives through both organic and paid social approaches, including managing social media advertising strategy and performance
- Lead monthly client calls and ongoing strategic communication, setting agendas and guiding decision-making
- Oversee project management across multiple U.S. time zones, ensuring timelines, priorities, and resources are aligned
- Delegate execution work clearly and consistently to the Support Team and Content Specialists
- Ensure all client deliverables align with strategic intent before delivery
- Analyze social media performance in the context of business objectives, translating results into insights, decisions, and next steps
- Prepare and present regular client reporting with clear recommendations
- Identify client challenges and proactively propose solutions, including upsell and account growth opportunities
- Generate strategic ideas to evolve and improve client social media presence
- Work independently and manage time effectively while balancing multiple client accounts
- Stay up to date on trends and changes in the social media landscape to inform strategy and recommendations
Requirements:
- Bachelor’s degree from an accredited university in Marketing, Business Administration, Communication, Journalism, or English or equivalent experience
- Excellent creative skills for social media,
- Strong ability to create engaging photo & video content with an iPhone
- Social Media Marketing experience (1-2 years minimum)
- Client account management experience (1 year minimum)
- High level of familiarity with online social channels
- Familiarity with appropriate social channel analytics and how to interpret and communicate them
- Thorough understanding of the planning, creative, and production processes needed to implement a successful social media presence
- Knowledge of the current social media landscape and able to speak to trends
- Must be tech savvy; comfortable with smartphone apps and technology
- You know how to properly write AI prompts
- Efficient problem solver with excellent written and oral communication skills
- Confident in presenting ideas and results to clients and groups
- Meta Ads experience preferred, but not required
- Agency or startup experience
- SEO experience is a plus
- Hotel, hospitality, or tourism experience is a plus
Benefits:
- Competitive salary
- Health, dental, and vision insurance options
- 401K with match
- Remote work environment
- Unlimited Paid Time Off
- Collaborative, strategy-focused team culture
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