Social Media and Comms Lead
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Job Description
Social Media and Comms Lead at cybersecurity startup SecureW2 focusing on LinkedIn presence and external communications for brand awareness growth. Collaborating across teams to launch campaigns and amplify customer success stories.
Responsibilities:
- Own and grow SecureW2’s social presence
- Build our social footprint from the ground up — strategy, voice, formats, posting cadence
- Turn complex cybersecurity/identity topics into approachable, platform-native content
- Spot good entry points into industry conversations and get us participating
- Build and maintain an engaged audience made up of customers, prospects, partners, and influencers
- Connect organic to demand, ABM, and outbound
- Create and maintain LinkedIn profile guidelines for execs, AEs, SEs, and other key roles (headline, banner, about, featured assets, current offer) and refresh them regularly
- Build and train on simple social selling best practices — who to follow, what to comment, when to DM, what to post
- Ghostwrite short posts for executives and key team members tied to thought leadership, launches, events, competitive moments, and more
- Coordinate with PR partners to support press releases, brief writers, and contribute messaging and quotes
- Help prep executives for interviews, panels, or written responses by creating talking points or refining ghostwritten responses
- Collaborate with Demand Gen, PMM, and Sales to ensure external social and earned comms align with active plays and campaigns
- Run the social content engine
- Own the full social content workflow — planning, creation, approvals, publishing
- Rework existing assets into short, native posts for each platform
- Leverage freelancers/creators as needed for video, motion, carousels, and short clips
- Use AI tools everywhere it makes sense to move faster, test more, and keep quality high
- Measure impact, not just engagement
- Define and report on leading indicators: ICP follower growth, engagement from target accounts, comments/DMs from prospects, employee-post performance
- Where possible, connect social activity to the CRM and report on social-sourced meetings and opportunities
- Highlight which topics, formats, and people are driving pipeline-adjacent conversations, and create a simple internal leaderboard
Requirements:
- Experience in B2B SaaS or cybersecurity — you understand the audience and the buying committees
- A track record of building or maturing social programs on LinkedIn (and ideally Reddit/YouTube) for a technical/B2B brand
- Very strong short-form writing — posts, hooks, and DMs that sound human and useful
- Basic experience working with PR agencies and press
- Experience activating employees on social (training, playbooks, ghostwriting, profile clean-up), not just managing a corporate handle
- Ability to bounce between strategy and execution — build the plan and ship the post
Benefits:
- Flexible work arrangements
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