Social Media Content Producer
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Job Description
Social Media Content Producer at Mindvalley creating engaging short-form content from podcasts and stage talks. Collaborating with strategists, editors, and creators to craft brand-aligned digital narratives.
Responsibilities:
- Develop and pitch social-first concepts for Mindvalley’s stage talks, podcasts, and key launches
- Translate strategic direction into creative production plans and content calendars
- Identify emerging content trends, hooks, and formats that align with Mindvalley’s mission and audience
- Watch, analyse, and dissect long-form recordings (talks, podcast episodes, interviews) into compelling short-form content opportunities
- Write clear, creative briefs for editors that include narrative structure, emotional tone, captioning guidance, and visual direction
- Ensure briefs communicate *why* a piece matters, not just what to cut
- Act as the connective tissue between strategists and editors, ensuring the intent of strategy translates into execution that performs
- Work closely with copywriters, thumbnail designers, and platform specialists to optimize creative output
- Provide editorial feedback and iteration notes to editors to ensure storytelling quality and social resonance
- Stay on the pulse of trends in platform algorithms, features, and storytelling norms
- Support repurposing strategy across YouTube Shorts, Reels, TikTok, and podcast video formats
Requirements:
- 3–5 years’ experience in social media, content production, or digital storytelling
- Proven experience turning podcasts, interviews, or stage talks into short-form social content
- Deep understanding of storytelling structure, narrative beats, and emotional arcs
- Strong grasp of platform-specific storytelling (YouTube Shorts, Reels, TikTok, X, LinkedIn)
- Exceptional brief-writing and communication skills — can distill strategy into actionable creative direction
- Collaborative mindset with the ability to manage multiple projects and feedback loops
- Bonus: experience in wellness, transformation, or thought-leadership content
Benefits:
- Mindvalley is an equal opportunity employer
- Committed to creating a diverse and inclusive workplace
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