Senior Social Media Manager
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Job Description
Senior Social Media Manager managing organic and paid social strategies for law firm clients. Overseeing campaigns and content while analyzing performance for multiple accounts.
Responsibilities:
- Own social media strategy and execution for multiple client accounts.
- Plan and manage content calendars across all major platforms.
- Oversee content production (internal or outsourced) and ensure quality/control.
- Write or refine messaging to align with each client’s positioning.
- Monitor engagement and maintain professional standards across accounts.
- Track performance and continuously optimize based on data.
- Manage paid social campaigns on Meta, TikTok, and LinkedIn end-to-end.
- Handle campaign setup, targeting, budgeting, and scaling.
- Lead creative testing (hooks, formats, messaging) to improve conversion.
- Analyze performance data and make optimization decisions.
- Report on results and identify clear opportunities for improvement.
Requirements:
- 5+ years managing social media and paid social campaigns (agency experience strongly preferred)
- Proven experience managing and optimizing paid campaigns on Meta (required), TikTok and/or LinkedIn
- Strong understanding of performance marketing and lead generation
- Experience managing multiple client accounts simultaneously
- Ability to analyze data and make decisions based on performance
- Strong writing and communication skills
- Highly organized, detail-oriented, and able to operate independently
- Experience with law firms or professional services is preferred
- Experience scaling paid campaigns with significant budgets is preferred
- Background in ad creative strategy and testing is preferred
- Familiarity with AI tools in marketing workflows is preferred.
Benefits:
- medical insurance
- retirement plan
- PTO
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