Social Media Manager
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Job Description
Lead Social Media Strategy for Watkins Wellness, managing multiple brands and enhancing online presence. Oversee reputation management and collaborate with cross-functional teams for marketing success.
Responsibilities:
- Own the social media vision, strategy, and standards across multiple brands
- Lead social media strategy for multiple brands, including channel selection, content approach, and prioritization in partnership with brand leaders
- Manage and develop two existing team members who execute online reputation management, social customer care, and community engagement
- Define social roadmaps, content standards, and success metrics, while ensuring consistent, high-quality execution through your team and agency partners
- Guide the development of social-first, platform-native content, including short-form video
- Oversee social content calendars, workflows, approvals, and quality control
- Maintain accountability for ratings, reviews, social listening, and online Voice of Customer insights
- Contribute to influencer and creator partnerships
- Collaborate with brand managers, marketing partners, customer care, and leadership to ensure social media and online reputation efforts support broader business goals.
Requirements:
- 7+ years of progressive experience in social media, online reputation management, or related digital marketing disciplines
- Prior people management experience is required; this role manages two direct reports
- Proven experience leading social media and online reputation efforts across multiple brands or clients (agency backgrounds encouraged)
- A portfolio of social-first work is required, including short form video
- Strong understanding of major social media platforms, algorithms, and emerging content trends
- Experience leveraging modern and AI assisted tools and workflows to scale content creation, insights, and efficiency while maintaining brand quality
- Experience owning social content calendars, publishing workflows, approvals, and quality control
- Familiarity with social listening, analytics, and reputation management platforms (Sprout Social experience a plus)
- Experience working with influencer or creator programs
- Strong project management skills and comfort collaborating across Brand, Product, Creative, Channel Marketing, and Customer Experience teams
- Data informed mindset with experience translating social and Voice of Customer insights into actionable recommendations.
Benefits:
- Exceptional health and wellness benefits
- Paid time off
- Company bonus
- Profit sharing
- 401k match
- Education assistance
- Opportunities for growth in a dynamic, growing industry
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